The CURIO Foot Pedal is designed to allow for interactivity on digital signage without touching public surfaces with hands. Popular in museums, hospitals and other venues where visitors range across ages and technical acuity, our foot pedals are rugged and reliable.
Get the numbers you need to track occupancy within spaces and ensure that spaces are not overcrowded. Set up alerts and track any sized space and building by \"bounding\" the space with sensors over every egress point.
A great way to continue to leverage interactivity on digital signage without requiring touch is by using voice commands. This can be done either from a separate mobile device, or through mics that are placed in front of the display.
Easy to use lobby kiosks and visitor management systems serve a myriad of purposes. Help build familiarity and trust with your clientele while saving time and money through easy and manageable hardware products.
Provide easy access and navigation options to all visitors and clients that enter your facility with custom-built 3D renderings capable of displaying every room, hallway, and feature inside your building.
Learn how to use and manage your chosen digital signage software yourself through our dedicated training team and choose between a group training for time efficiency or 1 on 1 for a personal learning experience.
No more room hijacking, cancelled meetings, or event catastrophes. At Creating Margin, we excel in providing you with guidance on choosing the right hardware and software to ensure you can book meetings fast and efficiently.
Assign our team of Creating Margin media experts to plan and execute a video wall in your facility designed to spread eye-catching information and news about your company to customers or employees.
Place an interactive kiosk in your facility to allow customers to access valuable information regarding your company, check-in for scheduled appointments, utilize interactive building maps of your building, and more.
The winter of 2013 in Papenburg, Germany, our Founder Matt Krebs read a blog post by Michael Hyatt that was titled “How to Create More Margin in Your Life”. After reading it, Matt committed himself to the concept, with the name and mantra of “Creating Margin” sticking with him for years to come.
Creating Margin for us is more than being a healthy business, it’s about us being the best at what we do, making time for things that matter. We are experts in Digital Signage and Workplace Technologies, and we Help Partners and end-users magnify their resources and skill sets. We provide Specialty Content Creation services for business that may lack those skill sets, and we provide Managed Services for businesses who need attention each month to make sure we’re moving towards our goal.
In our families and communities, it’s about us striving to be Servant Leaders. Whether it be in our day to day work or our quarterly volunteer activities, we are focused on understanding needs that exist and fitting our skill sets perfectly to help get things done.
Thanks for your interest in getting to know more about us – we look forward to working with you to Create Margin and to be successful at the projects that you’re thinking about even at this particular moment!
Our Three Step Process
Our methods are drawn from years of experience where we have guided digital signage and workplace technology end-users.
Say hello to the expert team responsible for ensuring your digital signage is the best it can be!
Matt Krebs
Founder / CEO
Z Anderson
Project Manager
Regan Boehm
Sales Operations
Alex Canales
Marketing
Understanding Our Vision and Our Mission
We are proud to care deeply about our work, our communities, and our customers.
We hope that reviewing our Vision and Mission Statements helps to give you a better understand about us at Creating Margin.
Our Mission
To deliver transformative value through the relentless expansion of our ability to tailor the best turnkey digital signage and workplace technology solutions in the world.
Our Vision
As we achieve our mission with each project, we realize our vision to grow sustainably as an embedded technology partner with each client. We are successful when our customers are proud of the transformative value we have delivered and we celebrate together.
Want to get to know more about us?
Send us a note now and we'll look forward to speaking with you!
Creating Margin was founded with the idea that it should not be all about us and we should create time for community, family, and giving back the many blessings we've received.
We are proud to make time on a quarterly basis to volunteer our time in a wide variety of different industries ranging from technology to charity.
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Support and Managed Services
Whether you're looking to get started or get help along the way, Creating Margin is here. To contact us, fill out the form below and we'll get back to you within the next business day.
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For Sales Enquiries
For sales enquiry, Creating Margin is here. To sales enquiry, fill out the form below and our support team contact soon within the next business day.
Who oversees maintaining content on these screens?
This is to be decided among the administrators at the local level. For a larger organization the marketing/creative team often creates and updates BrightSign content. For smaller organizations these tasks can be assigned to office administrators, interns, or assistants.
\n
Also, Creating Margin provides oversight and quality assurance (QA) of all content and presentations scheduled for ContiVision. We will help you maintain high quality content through training, direction and insights wherever we can.
\n
What types of files are supported on these BrightSign players?
Supported files include images, video, and audio. Other file types, such as PowerPoint/Keynote, Word/Pages, and PDF, are not supported as the players do not have Windows or Mac software capable of reading these files. PDFs and PPT presentations can be exported/converted as images or videos.
\n
How do I get the content the right size to fit the zone?
Each image or video zone is sized for the parameters of the presentation. If you upload content that is a different size and aspect ratio it will not fit appropriately, which will affect the look of the presentation. If you do not know what the zone sizes are, contact managedservices@creatingmargin.com for those dimensions.
\n
There are various software applications you can use to resize an image, such as image viewer apps for Mac or PC, Photoshop, or PowerPoint. Creating Margin has a standard PPT template used to size images. Contact Managed Services to receive a copy of the appropriate template.
\n
Will I be able to upload my own content?
Yes. Users are encouraged to upload relevant content to their corporate location, such as announcements, events, birthdays, holidays, ads, HR notifications, welcome screens, and photos. We try to give you tools to make these steps as easy as possible, and from experience we know that BrightSign Network is as easy to use as any solution you’ll find out there.
\n
Do we have to share “screen time” with corporate announcements?
Yes. Creating Margin has partnered with ContiTech to create ContiVision, the platform for company communications, updates, and announcements. If you feel like content is not relevant to your location, please contact us and we will forward your concerns to the appropriate team member.
\n
How easy will it be for me to update the content on BrightSign Network?
BrightSign Network was developed as a user-friendly way to upload, store, and schedule content for BrightSign players. Users only require a basic training to learn how to log in and where to update content. If you have trouble Creating Margin is happy to provide additional training and support.
What does a BrightSign player look like and where will it be located?
The BrightSign XT1144 is the standard BrightSign player for Continental worldwide. It is a powerful digital signage player capable of displaying 4K video, multiple HD images and videos at one time, and running reliably day after day once configured properly.
\n
It is common to locate BrightSign devices – which maintain a remarkably small form factor despite the powerful capabilities – behind the large format display that you will use for your digital signage. This can be done using zip ties or Velcro, by attaching the unit to the display mount.
\n
We have also seen customers locate the player in an IDF/Data closet and use a long run – either a long HDMI, or HDMI extenders/receivers, to carry the image to the display.
\n
It is our experience that locating the device behind the display is the better option, as long as it is pretty easy to reach to ensure data and power connectivity and allow for a physical restart if necessary.
\n
Can we use existing equipment (like TVs) for these?
Yes, you can use existing displays with the BrightSign equipment. BrightSign devices work just like a Roku (in fact, Roku is BrightSign’s parent company) or DVD player in your home to create an input to the TV. For the XT1144 this is via an HDMI cord, so you’ll simply change the source for the screen to the HDMI port that the BrightSign is plugged into.
\n
We suggest that you have an HD resolution display at a minimum. Using a 4K display will work as well and perhaps allow for greater functionality over time.
\n
Creating Margin can provide turnkey solutions to Continental locations including BrightSign players, displays, mounts and any cords/cabling necessary.
\n
How should I configure the player for my network?
This is a very important step for Continental locations and in our experience the most challenging part of implementing ContiVision. If BrightSign players are unable to connect to the internet they will not be able to receive updates and your experience will not be a positive one.
\n
Please follow the steps located here to set up the BrightSign player. You can use the naming conventions below to set up the unit according to Continental best practices. We have chosen to remove sensitive information such as suggested passwords and proxy settings.
\n
You can request this information from our team or your IT counterparts at Continental as you configure the units.
\n
Are there any security vulnerabilities I should beware of?
A BrightSign player is a far more secure system than a PC running Windows. BrightSign is based on a Linux kernel and has a lot of proprietary code written that one would have to understand in detail in order to find a vulnerability.
What will maintenance look like for these devices?
Technical maintenance is very simple for BrightSign devices. You will only need to update the firmware on the device if you choose to update BrightAuthor in order to take advantage of some new piece of functionality that you’ve heard about.
\n
As part of Creating Margin’s Managed Services, we will coordinate any updates to software and hardware with Continental at a high level in order to make sure that each location is able to roll out updates in a smooth and coordinated manner.
What does a BrightSign player look like and where will it be located?
The BrightSign XT1144 is the standard BrightSign player for Continental worldwide. It is a powerful digital signage player capable of displaying 4K video, multiple HD images and videos at one time, and running reliably day after day once configured properly.
\n
It is common to locate BrightSign devices – which maintain a remarkably small form factor despite the powerful capabilities – behind the large format display that you will use for your digital signage. This can be done using zip ties or Velcro, by attaching the unit to the display mount.
\n
We have also seen customers locate the player in an IDF/Data closet and use a long run – either a long HDMI, or HDMI extenders/receivers, to carry the image to the display.
\n
It is our experience that locating the device behind the display is the better option, as long as it is pretty easy to reach to ensure data and power connectivity and allow for a physical restart if necessary.
\n
Can we use existing equipment (like TVs) for these?
Yes, you can use existing displays with the BrightSign equipment. BrightSign devices work just like a Roku (in fact, Roku is BrightSign’s parent company) or DVD player in your home to create an input to the TV. For the XT1144 this is via an HDMI cord, so you’ll simply change the source for the screen to the HDMI port that the BrightSign is plugged into.
\n
We suggest that you have an HD resolution display at a minimum. Using a 4K display will work as well and perhaps allow for greater functionality over time.
\n
Creating Margin can provide turnkey solutions to Continental locations including BrightSign players, displays, mounts and any cords/cabling necessary.
\n
How should I configure the player for my network?
This is a very important step for Continental locations and in our experience the most challenging part of implementing ContiVision. If BrightSign players are unable to connect to the internet they will not be able to receive updates and your experience will not be a positive one.
\n
Please follow the steps located here to set up the BrightSign player. You can use the naming conventions below to set up the unit according to Continental best practices. We have chosen to remove sensitive information such as suggested passwords and proxy settings.
\n
You can request this information from our team or your IT counterparts at Continental as you configure the units.
\n
Are there any security vulnerabilities I should beware of?
A BrightSign player is a far more secure system than a PC running Windows. BrightSign is based on a Linux kernel and has a lot of proprietary code written that one would have to understand in detail in order to find a vulnerability.
What will maintenance look like for these devices?
Technical maintenance is very simple for BrightSign devices. You will only need to update the firmware on the device if you choose to update BrightAuthor in order to take advantage of some new piece of functionality that you’ve heard about.
\n
As part of Creating Margin’s Managed Services, we will coordinate any updates to software and hardware with Continental at a high level in order to make sure that each location is able to roll out updates in a smooth and coordinated manner.
\n
Who oversees maintaining content on these screens?
This is to be decided among the administrators at the local level. Also, Creating Margin provides oversight and quality assurance (QA) of all content and presentation.
\n
We will help you maintain high-quality content through training, direction and insights wherever we can.
\n
What types of files are supported on these BrightSign players?
Supported files include images, video, and audio. Other file types, such as PowerPoint/Keynote, Word/Pages, and PDF, are not supported as the players do not have Windows or Mac software capable of reading these files. PDFs and PPT presentations can be exported/converted as images or videos.
\n
How do I get the content the right size to fit the zone?
Each image or video zone is sized for the parameters of the presentation. If you upload content that is a different size and aspect ratio it will not fit appropriately, which will affect the look of the presentation. If you do not know what the zone sizes are, contact managedservices@creatingmargin.com for those dimensions.
\n
There are various software applications you can use to resize an image, such as image viewer apps for Mac or PC, Photoshop, or PowerPoint. Creating Margin has a standard PPT template used to size images. Contact Managed Services to receive a copy of the appropriate template.
\n
Will I be able to upload my own content?
Yes. Users are encouraged to upload relevant content to their corporate location, such as announcements, events, birthdays, holidays, ads, HR notifications, welcome screens, and photos.
\n
We try to give you tools to make these steps as easy as possible, and from experience we know that BrightSign Network is as easy to use as any solution you’ll find out there.
\n
Do we have to share “screen time” with corporate announcements?
Yes. Creating Margin has partnered with ContiTech to create ContiVision, the platform for company communications, updates, and announcements. If you feel like content is not relevant to your location, please contact us and we will forward your concerns to the appropriate team member.
\n
How easy will it be for me to update the content on BrightSign Network?
BrightSign Network was developed as a user-friendly way to upload, store, and schedule content for BrightSign players. Users only require a basic training to learn how to log in and where to update content. If you have trouble Creating Margin is happy to provide additional training and support.
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Have questions about how to start or what to do? By filling out our form below, you can start your digital signage journey. The professionals at Creating Margin can turn your vision into reality!
Thanks for visiting us!
Whether you're looking to get started or get help along the way, Creating Margin is here. To contact us, fill out the form below and we'll get back to you within the next business day.
Who oversees maintaining content on these screens?
This is to be decided among the administrators at the local level. For a larger organization the marketing/creative team often creates and updates BrightSign content. For smaller organizations these tasks can be assigned to office administrators, interns, or assistants.
Also, Creating Margin provides oversight and quality assurance (QA) of all content and presentations scheduled for ContiVision. We will help you maintain high quality content through training, direction and insights wherever we can.
What types of files are supported on these BrightSign players?
Supported files include images, video, and audio. Other file types, such as PowerPoint/Keynote, Word/Pages, and PDF, are not supported as the players do not have Windows or Mac software capable of reading these files. PDFs and PPT presentations can be exported/converted as images or videos.
How do I get the content the right size to fit the zone?
Each image or video zone is sized for the parameters of the presentation. If you upload content that is a different size and aspect ratio it will not fit appropriately, which will affect the look of the presentation. If you do not know what the zone sizes are, contact managedservices@creatingmargin.com for those dimensions.
There are various software applications you can use to resize an image, such as image viewer apps for Mac or PC, Photoshop, or PowerPoint. Creating Margin has a standard PPT template used to size images. Contact Managed Services to receive a copy of the appropriate template.
Will I be able to upload my own content?
Yes. Users are encouraged to upload relevant content to their corporate location, such as announcements, events, birthdays, holidays, ads, HR notifications, welcome screens, and photos. We try to give you tools to make these steps as easy as possible, and from experience we know that BrightSign Network is as easy to use as any solution you’ll find out there.
Do we have to share “screen time” with corporate announcements?
Yes. Creating Margin has partnered with ContiTech to create ContiVision, the platform for company communications, updates, and announcements. If you feel like content is not relevant to your location, please contact us and we will forward your concerns to the appropriate team member.
How easy will it be for me to update the content on BrightSign Network?
BrightSign Network was developed as a user-friendly way to upload, store, and schedule content for BrightSign players. Users only require a basic training to learn how to log in and where to update content. If you have trouble Creating Margin is happy to provide additional training and support.
What does a BrightSign player look like and where will it be located?
The BrightSign XT1144 is the standard BrightSign player for Continental worldwide. It is a powerful digital signage player capable of displaying 4K video, multiple HD images and videos at one time, and running reliably day after day once configured properly.
It is common to locate BrightSign devices – which maintain a remarkably small form factor despite the powerful capabilities – behind the large format display that you will use for your digital signage. This can be done using zip ties or Velcro, by attaching the unit to the display mount.
We have also seen customers locate the player in an IDF/Data closet and use a long run – either a long HDMI, or HDMI extenders/receivers, to carry the image to the display.
It is our experience that locating the device behind the display is the better option, as long as it is pretty easy to reach to ensure data and power connectivity and allow for a physical restart if necessary.
Can we use existing equipment (like TVs) for these?
Yes, you can use existing displays with the BrightSign equipment. BrightSign devices work just like a Roku (in fact, Roku is BrightSign’s parent company) or DVD player in your home to create an input to the TV. For the XT1144 this is via an HDMI cord, so you’ll simply change the source for the screen to the HDMI port that the BrightSign is plugged into.
We suggest that you have an HD resolution display at a minimum. Using a 4K display will work as well and perhaps allow for greater functionality over time.
Creating Margin can provide turnkey solutions to Continental locations including BrightSign players, displays, mounts and any cords/cabling necessary.
How should I configure the player for my network?
This is a very important step for Continental locations and in our experience the most challenging part of implementing ContiVision. If BrightSign players are unable to connect to the internet they will not be able to receive updates and your experience will not be a positive one.
Please follow the steps located here to set up the BrightSign player. You can use the naming conventions below to set up the unit according to Continental best practices. We have chosen to remove sensitive information such as suggested passwords and proxy settings.
You can request this information from our team or your IT counterparts at Continental as you configure the units.
Are there any security vulnerabilities I should beware of?
A BrightSign player is a far more secure system than a PC running Windows. BrightSign is based on a Linux kernel and has a lot of proprietary code written that one would have to understand in detail in order to find a vulnerability.
What will maintenance look like for these devices?
Technical maintenance is very simple for BrightSign devices. You will only need to update the firmware on the device if you choose to update BrightAuthor in order to take advantage of some new piece of functionality that you’ve heard about.
As part of Creating Margin’s Managed Services, we will coordinate any updates to software and hardware with Continental at a high level in order to make sure that each location is able to roll out updates in a smooth and coordinated manner.
What does a BrightSign player look like and where will it be located?
The BrightSign XT1144 is the standard BrightSign player for Continental worldwide. It is a powerful digital signage player capable of displaying 4K video, multiple HD images and videos at one time, and running reliably day after day once configured properly.
It is common to locate BrightSign devices – which maintain a remarkably small form factor despite the powerful capabilities – behind the large format display that you will use for your digital signage. This can be done using zip ties or Velcro, by attaching the unit to the display mount.
We have also seen customers locate the player in an IDF/Data closet and use a long run – either a long HDMI, or HDMI extenders/receivers, to carry the image to the display.
It is our experience that locating the device behind the display is the better option, as long as it is pretty easy to reach to ensure data and power connectivity and allow for a physical restart if necessary.
Can we use existing equipment (like TVs) for these?
Yes, you can use existing displays with the BrightSign equipment. BrightSign devices work just like a Roku (in fact, Roku is BrightSign’s parent company) or DVD player in your home to create an input to the TV. For the XT1144 this is via an HDMI cord, so you’ll simply change the source for the screen to the HDMI port that the BrightSign is plugged into.
We suggest that you have an HD resolution display at a minimum. Using a 4K display will work as well and perhaps allow for greater functionality over time.
Creating Margin can provide turnkey solutions to Continental locations including BrightSign players, displays, mounts and any cords/cabling necessary.
How should I configure the player for my network?
This is a very important step for Continental locations and in our experience the most challenging part of implementing ContiVision. If BrightSign players are unable to connect to the internet they will not be able to receive updates and your experience will not be a positive one.
Please follow the steps located here to set up the BrightSign player. You can use the naming conventions below to set up the unit according to Continental best practices. We have chosen to remove sensitive information such as suggested passwords and proxy settings.
You can request this information from our team or your IT counterparts at Continental as you configure the units.
Are there any security vulnerabilities I should beware of?
A BrightSign player is a far more secure system than a PC running Windows. BrightSign is based on a Linux kernel and has a lot of proprietary code written that one would have to understand in detail in order to find a vulnerability.
What will maintenance look like for these devices?
Technical maintenance is very simple for BrightSign devices. You will only need to update the firmware on the device if you choose to update BrightAuthor in order to take advantage of some new piece of functionality that you’ve heard about.
As part of Creating Margin’s Managed Services, we will coordinate any updates to software and hardware with Continental at a high level in order to make sure that each location is able to roll out updates in a smooth and coordinated manner.
Who oversees maintaining content on these screens?
This is to be decided among the administrators at the local level. Also, Creating Margin provides oversight and quality assurance (QA) of all content and presentation.
We will help you maintain high-quality content through training, direction and insights wherever we can.
What types of files are supported on these BrightSign players?
Supported files include images, video, and audio. Other file types, such as PowerPoint/Keynote, Word/Pages, and PDF, are not supported as the players do not have Windows or Mac software capable of reading these files. PDFs and PPT presentations can be exported/converted as images or videos.
How do I get the content the right size to fit the zone?
Each image or video zone is sized for the parameters of the presentation. If you upload content that is a different size and aspect ratio it will not fit appropriately, which will affect the look of the presentation. If you do not know what the zone sizes are, contact managedservices@creatingmargin.com for those dimensions.
There are various software applications you can use to resize an image, such as image viewer apps for Mac or PC, Photoshop, or PowerPoint. Creating Margin has a standard PPT template used to size images. Contact Managed Services to receive a copy of the appropriate template.
Will I be able to upload my own content?
Yes. Users are encouraged to upload relevant content to their corporate location, such as announcements, events, birthdays, holidays, ads, HR notifications, welcome screens, and photos.
We try to give you tools to make these steps as easy as possible, and from experience we know that BrightSign Network is as easy to use as any solution you’ll find out there.
Do we have to share “screen time” with corporate announcements?
Yes. Creating Margin has partnered with ContiTech to create ContiVision, the platform for company communications, updates, and announcements. If you feel like content is not relevant to your location, please contact us and we will forward your concerns to the appropriate team member.
How easy will it be for me to update the content on BrightSign Network?
BrightSign Network was developed as a user-friendly way to upload, store, and schedule content for BrightSign players. Users only require a basic training to learn how to log in and where to update content. If you have trouble Creating Margin is happy to provide additional training and support.
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Provide advanced dimensional maps of your facility for visitor and client directions and guidance.
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Keep digital records of visitors/employees that check-in and out for appointments or meetings.
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Display beautiful video content on custom-designed video walls, photo albums, or lobby TVs with captivating graphics and information.
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Contivision at Continental
Make productivity a company priority throughout your facility. We help you solidify your internal communication strategy with the latest digital displays and easy to update local and global communication.
Just fill out the form below and we'll contact you with more information about how locations around the world are utilizing Contivision.
Have one of our team members reach out to you directly to learn more.
Trusted by:
Corporate applications
HR Dashboard
Share information you want to be displayed such as company events, video presentations, history, or call center statistics.
Facility Wayfinding
Provide advanced dimensional maps of your facility for visitor and client directions and guidance.
Visitor Management
Keep digital records of visitors/employees that check-in and out for appointments or meetings.
Video Presentation
Display beautiful video content on custom-designed video walls, photo albums, or lobby TVs with captivating graphics and information.
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ContiVision Products & Offerings
Creating Margin is proud to be the exclusive provider of ContiVision Products and services to Continental.
As a proud provider of ContiVision products and services, we look forward to helping you build your company's future.
This page is designed to provide a helpful resource as you learn about potential uses of digital signage at Continental, explore FAQs, and see how to order our services through CEOS. We will continue to build our resources here in order to provide new and helpful information about ContiVision on a regular basis so stay tuned for upcoming updates.
If you have additional questions or would prefer to speak to our team of signage experts about ContiVision products, please click the button below.
Design is an evolutionary process, and filler text is just one tool in your progress-pushing arsenal
Creating Margin provided great support, excellent service, and the product looks great! We are planning on adding additional screens soon.
OSCAR GONZALEZ
ContiTech Thermopol, Somersworth, NH
The team at Creating Margin has helped us in getting communication out to our facility easier, more timely, and has allowed us to create more engaging content. Eric and Matt have been very responsive to all of our questions and have provided training when needed `{`on the ContiVision authoring tools`}`.We’ve had a great experience so far and the feedback from our employees has been fantastic. Thank you!
DACIA AST
HR Generalist, ContiTech Legg Co, Halstead, KS
The entire Creating Margin team has exceeded expectations to help us manage our North American digital signage campaign (ContiVision). Matt and his team are true professionals who are creative, reliable and very tech savvy. Creating Margin has enabled several divisions of Continental to launch ContiVision to over 20 different locations in the USA, Mexico and Canada. They are truly focused on something we take very seriously at Continental which is Customer First, Always.
ANTHONY DIGIACOBBE
ContiTech North America
ContiVision has been a new service used by our location in Lincoln and Creating Margin has been amazing. They provided in depth details and training for myself as a new user. Eric has worked with me multiple times to ensure I was fully able to use all of BrightSign Network capabilities.I know that they are willing to help out even regarding ideas for content or other programs that would be useful to combine with BrightSign. They have been incredibly supportive and responsive as we worked through this transition and I look forward to working with them more in the future.
NATASHA HINDIA
HR Coop, Continental Lincoln, NE
What ContiVision looks like
Watch the following animation to learn how to navigate CEOS and create a ContiVision order
Have Additional Questions For Us?
Contact us now and we’ll get back to you within one business day!
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"excerpt": "csi test Contact Form Demo First Name Last Name Email Phone Digital signage in place? Yes No Content Management System used? Yes No Your Message Number Of Devices Submit",
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csi test
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"title": "Density Safe Signage",
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Density™ Digital Signage Solutions
Automate safety. We combine display technology and content with Density’s™ groundbreaking infrared sensor for occupancy tracking.
Just fill out the form below so we can transform your safe and secure vision into reality with simplicity and results in mind.
Have one of our Digital Signage Experts reach out to you directly for a FREE initial strategy session.
Trusted by:
What To Expect –
Our technology experts will guide you through cutting edge solutions to solve your institution’s needs.
Never have issues worrying about students filling rooms past their capacity again.
Our engaging content and digital signage hardware paired with the powerful Safe byDensity™ system will save time, energy, and unnecessary costs.
Why Safe by Density™?
With the media circus over school reopening, and little time to appease staff and students…
Almost any decision you make will cause backlash.
When families pull students out of enrollment, it means less tuition revenue…
When groups protest and vandalize your campus, emergency funds go out the window…
But our solution eliminates argument.
Students keep their privacy rights…
And only enter rooms that stay under the limit.
Staff members get to stay in their lanes, without taking on extra security duties they don’t have time to handle…
Teachers keep teaching, safely serving at the highest level.
That’s Why We Want You To Enter Your Info Above And Schedule Your FREE, No Obligation Call Today.
Educational Applications
EDU Dashboard
Share information you want to be displayed such as events, video presentations, history, or statistics.
Facility Wayfinding
Provide advanced dimensional maps of your facility for visitor and student directions and guidance.
Visitor Management
Keep digital records of students/employees that check-in and out for classes or meetings.
Video Presentation
Display beautiful video content on custom-designed video walls, photo albums, or campus TVs with captivating graphics and information.
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Digital Signage
Technology is evolving at a rapid pace, resulting in new and innovative ways for businesses to market themselves to their clients. Stand out from competitors with effective turn-key digital signage solutions.
We pride ourselves on our unique mixture of creative and technical skills. We serve our customers with integrity and quality. Here are four pillars of our success.
The efficient method of reducing your workload. Make clients happy while also increasing the project workflow.
With our expertise in Digital Signage and workplace technologies, Creating Margin offers partnerships to A/V integrators who need to offload content and software-related services to our design team, allowing integrators to focus on the hardware and consulting tasks at hand.
While hardware is essential, many clients also require a team of content producers or software trainers to do the work that A/V Integrators can't. Click the button below to speak with us about how we can improve your client's content and software management system below!
What kind of content can you imagine on a screen? From video to graphics, wayfinding to interactive signage, video wall syncing to facial detection - we can create that!
Installation Support
As your team installs solutions onsite, we can make sure everything is staged and ready to publish once the hardware is mounted and the wires are hooked up.
Co-Sales and Consulting
We work with you in every step of the content creation process to ensure that your client's media is the best that it can be based on the hardware you provide.
Tailored Solutions
If you're talking to a customer and wondering \"is this even possible?\"... call us! We specialize in building tailored solutions that require creativity and expertise.
Prefer To Speak With Us In Person?
You're a priority - call or email us at any time and we'll get started!
We want to make sure you're confident and secure bringing us into projects that are so important to you and your clients. Here is a list of our promises to you to consider as you engage us.
We've had the pleasure of working with audiovisual integrators all over the globe to provide complimentary services to their customers. Offering services ranging from content creation to monthly management, partner with us now and provide your clients with a state-of-the-art digital signage solution.
Click the button below and speak with us about how we can partner together now!
Outsource signage updates to the experts at Creating Margin
We have years of experience to augment your team and can create any type of content you can imagine on your screens. We look forward to working with you.
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BrightSign Products
Take advantage of the most shipped Digital Signage players in the world with the BrightSign product line. Versatile software with the latest revolutionary features, made specifically for businesses like yours.
Display beautiful content like 4K video, HTML5, and powerful software customization capabilities to take your Digital Signage to the next level.
BrightSign players are bundled with state-of-the-art cloud technology, giving users the ability to control the content, change schedules, access snapshots, and more.
Known for their rock-solid reliability, BrightSign players are one of the most popular digital signage players in the industry.
Get picky with your content and utilize the vast array of powerful software features that allow you to choose exactly how your content looks and performs.
Powerful Software
Take advantage of a vast array of software options including an HTML5 rendering engine, organization layouts, H.265 coding, and voice command functionality.
Cloud Connect Options
Utilize web-based technology to connect all your BrightSign players to a cloud network, providing you with real-time control over your settings and content.
Innovative Design
Store your players in extreme temperatures and easily store your player with the sleek, multiport features of every model.
Need a guide on your digital signage journey?
Our site is designed to help! Click here to find helpful resources
Sometimes buying a BrightSign player alone is not enough to fulfill your needs. Check out the available accessories below that are sure to make your signage even better.
USB Button Panels
Micro SD Storage Cards
USB C Cables
WIFI/Bluetooth Modules
IR Player Remote
HDMI Cables
BrightVoice
GPIO Terminal Block
Exchange notes about BrightSign
We'll show you proven results with BrightSign hardware and our Professional Services
Interested in companies who chose BrightSign for their digital signage players? Check them out and let us know if you are also interested in BrightSign Products for your Digital Signage.
We have an extraordinary team and have built an extensive portfolio that showcases the number of industries we have worked with. Check it out.
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Corporate
Make productivity a company priority throughout your facility with the latest tools and technology in the Digital Signage industry, created with simplicity and results in mind.
An alternative to hiring a full time resource to maintain Digital Signage.
Managed Services are an ideal fit for corporate installations where end users need accountability on updates or expanded content creation skills, or other specialty input.
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House of Worship
Energize your House of Worship with interactive digital church signs! Inform your congregation of exciting news, upcoming events, & opportunities for all visitors to engage in
Present eye-catching images, text, or video on a large, high-resolution video wall or screen set-up and support current service topics or themes with specially designed content.
Meeting Room Booking
Make meetings with other House of Worship personnel a simple and easy process by booking rooms through cloud-connected tablets and a versatile content management system (CMS).
Digital Community Board
Connect the visitor and staff with a digital community board to display monthly highlights, staff information, global impact statistics, and more.
Youth & Adult Check-In
Easily manage who comes in and out of the building with mobile check-in functionality, visitor appointment information, and I.D badge scanning.
Take hold of your internal/external marketing and implement a digital signage display in your facility to truly captivate your audience.
Time and time again, Digital Signage displays have proven to be an effective method for businesses to share content and messages with employees, customers, and professional guests.
Digital displays provide flexible content management while also catching the attention of everyone in the room through beautiful & extravagant Video Walls.
Coupled with low maintenance and easy set-up, the Digital Display method continues to be a growing signage tactic for all businesses.
Spread recent news and information with the world at different locations of your facility using a server-based multi-zone content management system.
Interactive Mapping
Eliminate unnecessary navigation issues with a 3D rendered map on the big screen to provide easy wayfinding access for visitors and clients.
4K Video Integration
Keep visitors in a lobby entertained or showcase the latest projects with 4K video content with stunningly beautiful colors and resolution aspects.
Custom Enclosure
Choose from a wide range of different designs for digital display enclosures or have our product design team create a custom product that will fit the aesthetics and functionality you need.
The Philips product line of digital displays are a great solution for many digital signage projects. Being lightweight with long play life as well as having optional touchscreen capabilities, the Philips displays are built to deliver high-quality, multi-input digital signage, kiosk and video wall presentations.
IAdea’s smart tablets are a product perfect for meeting room signage when design matters. Equipped with full touch capabilities, Power-over-Ethernet, and a range of resolution options, the IAdea tablets provide a clean and sophisticated look with plenty of accessory options to choose from.
Bluefin offers various services from simple customization of its standard product lines to full scale OEM/ODM. Bluefin’s features consists of two high-speed/high-precision SMT lines, auto insertion. From small custom projects to large scale production, Bluefin produces high quality products efficiently and quickly.
",
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"excerpt": "Education Help your school stand out with Digital Signage that offers turnkey solutions including Visitor Wayfinding, Facility Management, and Digital Display Content Management...",
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Education
Help your school stand out with Digital Signage that offers turnkey solutions including Visitor Wayfinding, Facility Management, and Digital Display Content Management.
Augment your staff; get help training work-study students!
Maintaining digital signage can be hard for principal's assistants and others who wear many hats. For colleges, never ending trainings for the newest work-study student can be tiring. Look to Creating Margin to augment your team and optimize your digital signage.
Marketing to your clients is important, and so is how you communicate with your employees.
Open up your company to the world of internal digital signage and share information like employee announcements or HR updates in less than a couple of minutes.
Reduce the costs and stress of inefficient communications in your company with the system designed to share on-the-fly news to all the employees.
Choose what content is displayed, how it's presented, and much more. With a versatile software and hardware set-up, that is tailored specifically for what information you choose to display.
",
"date": "2019-12-09 21:52:35",
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"id": "1990",
"kind": "page",
"title": "Funeral Home Digital Signage",
"slug": "funeral-homes",
"path": "/digital-signage/funeral-homes",
"link": "/digital-signage/funeral-homes",
"excerpt": "Funeral Homes Plan heartfelt and memorable funerals & celebrations of life with funeral home digital signage. Photo slideshows, videos & streaming through digital signage will s...",
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Funeral Homes
Plan heartfelt and memorable funerals & celebrations of life with funeral home digital signage. Photo slideshows, videos & streaming through digital signage will share lasting memories
",
"date": "2020-01-07 22:01:31",
"modified": "2022-06-21 21:16:24",
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"excerpt": "Digital Signage Hardware Checklist When deciding upon the right AV equipment for your digital signage environment, being able to have a digital signage hardware checklist will g...",
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Digital Signage Hardware Checklist
When deciding upon the right AV equipment for your digital signage environment, being able to have a digital signage hardware checklist will guide you in making the proper purchase decisions
When purchasing hardware, there's a lot of factors to consider when choosing hardware that will fit your needs.
What will it cost? | Do I need it? | Is this a reliable product?
Expand your hardware options by communicating with industry experts on digital signage tips and recommendations.
Take advantage of insightful information regarding 1. How to choose a price range. 2. What available features should be implemented. 3. Which brands we recommend based on durability and performance.
Because of your budget, some products may suit you better than others. Here at Creating Margin, we ensure that we work with you to figure out what will work without breaking the bank.
Customization
Hardware is almost useless without customizability. When looking for the right product, consider which features you need and which you can go without.
Functionality
When buying hardware, always ask yourself \"does the product work for me and my needs?\" Feel free to ask our sales team any questions you may have as you search around.
Support
Don't get trapped with a product that doesn't receive updates or hardware support. Ensuring your product will last for the long haul is just as vital as buying it.
Real-World Applications
We understand there are a lot of hardware options to choose from. Here we have included a list of some of the popular Digital Signage hardware ranging from TVs to kiosks.
To implement a successful digital signage solution, the right hardware is a must-have for all business owners. Luckily, we have worked with a lot of great companies and their hardware to give you a wide set of options to choose from.
Check out our list of the top hardware companies and their technology that we can implement into your facility now!
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"title": "Healthcare Digital Signage",
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"excerpt": "Healthcare and Hospitals Engage your patients and visitors with captivating messaging through healthcare digital signage. Be able to provide healthcare information, alert messag...",
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Healthcare and Hospitals
Engage your patients and visitors with captivating messaging through healthcare digital signage. Be able to provide healthcare information, alert messaging entertainment and more!
",
"date": "2020-01-20 20:12:52",
"modified": "2022-06-21 21:19:18",
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Interactive Digital Signage
Interactive digital signage provides your end users an engaging way to receive information and complete tasks. Digital signage software paired with proper interactive signage will give your users the most immersive experience possible
Create powerful interactive digital signage applications that can transform a space while creating a stunning experience for the end-user.
Interactive applications are able to present a broad amount of information to the end user via the \"layering\" of pages. That is, through some programming and the appropriate digital signage hardware, a home page with eye catching announcements can lead to a page with specific information for the user.
A visually stunning 3D map, an integrated list of upcoming events, or a carousel of videos are just a few examples of content that you can have on your Interactive Digital Signage.
We provide specialized solutions for businesses of all sizes, nationwide. Our automated kiosks save time and money while making a cutting-edge impression on your clients and staff!
Product Demo
Help students find destinations to their classes and events with wayfinding. Students, event attendees, and parents will never have an issue getting around your campus ever again.
Social Wall
Assist your guests and clients with map and directions. Deliver any information they input into a centralized database in real-time and make navigation easier for you and your clients.
Information Center
Advance the experience of your shopping center through compelling facility features including floor level status, information on rooms and animated pathway directions.
Key Interactive Benefits
A new way for businesses to engage with the world.
Connect to real-time data
Various interactivity options
A range of form factors
Integration with other devices
Eye-catching designs
Analytics of user interactions
Smooth content deployment
Start Your Company's Future Now
Contact us now through phone or email to speak with a professional about your needs today.
People interact with digital signage in a variety of ways, including voice commands. Creating Margin engineers solutions with microphones, speakers, and custom \"wake words\" to create a full featured interactive experience using voice commands. \"CURIO, help me find John Smith's office\" could allow for a wayfinding map to draw a map to John's office. Or \"CURIO, view beverages\" could allow a company menu to be shown on screen.
Limit touch components
Ensure cleanliness
COVID compliant offices
Support voice searches
Make voice orders
Incorporate maps and wayfinding
Brochure Printer Kiosks
Have reams of paper brochures all over the office? A brochure printer can modernize your lobby and provide a more environmentally friendly solution.
Print to network printer
Modernize the office space
Cut down on printing costs
Collect contact information
Send information to mobile
Augment the sales experience
Interactive Staff Directory
Do you have an expansive office with multiple floors and departments? Installing an Interactive Directory can help visitors navigate your facility. With our wayfinding specialties we can improve ease of use and provide a \"wow\" factor for users.
Meeting Room Signs allow for spontaneous meetings to be booked within a conference room, and for the meetings to show up on the room calendar. Meeting Room Signs significantly increase the usage rate for rooms, allowing more meetings to happen within fewer rooms.
Instantly book meetings
Easily customize branding
Directly sync with Office 365
Configure error report emails
Dashboard of hardware statuses
PoE powered hardware available
Visitor Notification Kiosk
Interactive Visitor Notification Kiosks can allow visitors to an apartment, office building, or healthcare facility to send their host a message to tell them they've arrived. How about that Delivery person with no one ever available to sign for a package? Provide an easy to use tool for them to notify a group in the building that a package has arrived, ensuring that it safely gets to the intended person.
Allow for self-registration
Modernize the reception area
Host SMS and Email Notifications
Onsite Visitor Movement Tracking
Analytical Visitor Reports
Contactless Footpedal Solution
Drive engagement to your interactive content with a newly designed foot pedal crafted professionally by the Creating Margin product development team. Maintain a safe, touch-free environment throughout your location while meeting ADA compliance standards and offer new ways for your visitors to interact with your digital signage products. The foot pedal works along with a plethora of our digital signage hardware including all BrightSign players, commercial/consumer displays, interactive kiosks, and much more!
Stand out of the crowd like these companies and implement an interactive Digital Signage solution to interact with your visitors in new and exciting ways. Build a brand image through one interaction at a time.
See companies we've implemented interactive signage for below!
Connect the office to the factory floor with digital signage solutions. Improve communications with clients, warehouse workers & facility workers in manufacturing plants
Share statistics or real-time updates with what's currently happening on the production floor and notify employees of new updates or procedures.
Room Management
Maximize use of the facility with an industry-leading room booking solution capable of managing available rooms, upcoming meetings, and providing facility usage statistics.
Product News & Metrics
Keep employees and customers informed of the latest product news and display up-to-date metrics on the company status or production process.
HR & Safety Board
Maintain a safe working environment with HR and safety presentations to keep employees informed of required equipment and management regulations.
Many businesses run into room hijacking or lack of availability due to lacking an efficient digital signage system.
Room booking tablets are designed to simplify the process by providing insightful methods of accessing which rooms are available, what materials may be needed, and a vast array of more helpful information. We walk our clients through the process of choosing what hardware tablets fit their goals, recommending supported software and hardware agnostic products to ensure an optimal experience.
If you would like additional information on the hardware needed for your company, click the button below to contact us now.
See a list of available and in-use rooms including those scheduled for the day with in-depth lists, calendar displays, and LED lighting notifications.
Book Meetings
With just a few taps on a screen, book scheduled meetings on the spot without worrying about overlapping appointments and room hijacking.
Facility Control
Completely control what rooms are booked, how your employees utilize your facility, and more with advanced usage statistics that inform you of client and employee behaviors.
Mobile View
Gain access to important information regarding when a room is booked/free, the description of an event, and who the host of the meeting is, all on your mobile phone.
Supported Brands
The Crestron tablet product lines are designed for professional room scheduling applications. Their tablets automatically work with multiple types of room scheduling services and utilize a web-based system with cloud-based configuration, allowing for easy and simple access to all your content, data, and more.
IAdea’s smart tablets are a product perfect for meeting room signage when design matters. Equipped with full touch capabilities, Power-over-Ethernet, and a range of resolution options, the IAdea tablets provide a clean and sophisticated look with plenty of accessory options to choose from.
Widely used for shelf advertisement and wayfinding, Philips tablet displays are ideal for situations where space is limited. Power-over-Ethernet enables flexible placement while a sleek, intuitive design makes form factor an issue you never have to worry about.
Here are a few of the customers who use our room booking tablet solutions in their businesses. Notice the very different types of businesses that benefit from this technology - all of us have meetings and can benefit from more efficient meeting booking!
Don't be the coworker who has to enforce the Outlook Calendar anymore. Leave it up to the meeting room tablet!
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Menu Boards
Improve the customer purchasing experience and implement Digital Signage Menu Boards to showcase the latest product or services offered in a format that is clean, easy-to-manage, and intuitive.
Menu boards are the perfect choice for those who wish to showcase the latest products and services without the need for high amounts of maintenance or new creation.
Using high-quality graphics and customizable theme designs, menu boards have the ability to display content in a fashion that is simple, yet effective.
Inform customers of product prices, new items, and easy-to-read merchandise information with a simple and fast content publishing software.
Click the button below to speak with us about how we can implement menu board signage into your business.
Inform customers of new products or services with high-quality video or photo content and easy-to-read customizable designs and text formats
Announcement Board
Spread the word of company news, updates, history, and more with automated slides and content
Interactive Content Screen
Engage with customers to boost marketing efforts and implement interactive digital features such as QR codes, online polls, URL's, and much more
Social Media Integration
Engage with new visitors or regular customers through social media using a digital menu board with helpful features such as QR code linking and media post feeds.
Ready To Implement Your Menu Board Solution?
Contact us now and we’ll get back to you within one business day!
Automate and digitize your restaurant menu to display menu items, promote new menu items and entertain your customers with restaurant digital signage
Entertainment
Custom presentations can combine streaming TV, social media, company info, trivia and more so that your customers are entertained as they dine
Self Ordering Kiosk
An ordering kiosk allows your customers to view, order & pay directly from the digital menu in the kiosk. Ideal for expediting customers’ orders, especially at QSR’s and fast food restaurants
Internal Communications
Maintain a safe and informed workplace environment with signage displaying internal HR documents and company updates on management communications.
Outsource signage updates to the experts at Creating Margin
We have years of experience to augment your team and can create any type of content you can imagine on your screens. We look forward to working with you.
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Retail
Treat new customers and visitors with a shopping experience of the utmost care, providing a new and improved method of selling and informing customers of your products and services.
Turn heads and attract the attention of people walking by or visiting your store with a compelling window exhibit showcasing high-quality graphics and automated content
Suggestion and Testing Demo
Boost sales and customer engagement by providing recommendations for company products and virtual demos for clients to try before a purchase
Immersive Brand Advertising
Engage with your customers and build a reputation through a company history slideshow or brand information presentation
Customer Sales Kiosk
Eliminate unnecessary lines and speed up the purchasing process with interactive kiosks capable of handling product returns, purchases, and reviews
Outsource signage updates to the experts at Creating Margin
We have years of experience to augment your team and can create any type of content you can imagine on your screens. We look forward to working with you.
",
"date": "2020-01-27 20:51:51",
"modified": "2022-06-21 21:29:49",
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"title": "Public Transportation Digital Signage",
"slug": "transportation",
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Transportation
Guide, educate, and advertise to staff and customers with public transportation digital signage. Help smooth the commute while reducing perceived wait times. Communicate arrival & departure times for all forms of public transportation
Allow travelers to easily navigate through intricate buildings with animated location wayfinding, providing a method of finding terminals, buses, subway trains, and cruise ships
Arrival & Departure Status
Notify commuters of when their arrival and departure times are and provide extensive updates on current trips to keep others engaged and informed.
Product Announcements
Boost sales with announcements on the latest products or deals available via TV content or a captivating video wall, offering information on travel routes, pricing packages, and much more.
Digital Security Integration
Keep travelers safe and sound with I.D badge scanning, QR code check-in solutions, and company-wide alerts during any security risk-related events.
Maintain and continue to improve digital signage in transport hubs!
Maintaining digital signage can fall by the wayside as other transportation projects come up. We can provide dedicated resources for less than the cost of a full time equivalent.
",
"date": "2020-01-20 23:37:20",
"modified": "2022-06-21 21:31:15",
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Video Walls
One of the most effective uses of Digital Signage is to implement a Video Wall array to showcase beautiful content that is sure to turn heads and attract customer attention.
Video wall systems are designed with bright colors and large content formats in mind.
While standard Digital Signage serves many purposes, Video Walls excel in a specific area where no other screen format can compete: the undeniable \"WOW\" factor that will grab your attention.
With bright colors, flexible screen formats, and jaw-dropping aesthetics, video walls allow businesses to showcase their most important information with help from our team in finding the solution that fits for you.
Improve the overall experience of a lobby with interactive video walls capable of displaying entertainment-related games, QR code website integration, or anything the company desires
Product & Service Advertising
Boost sales and marketing efforts with text content and high-quality graphics to present new product prices, features, and deals to customers
Immersive Decor Exhibit
Showcase the true beauty of your lobby room with a decor exhibit utilizing the best colors, contrast, and details the industry offers, giving a new way for you to keep visitors happy and entertained.
Content Presentations
Stand out from competitors with professionally designed content created specifically for large animations & high-quality graphics meant to turn heads
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"date": "2019-12-09 23:20:36",
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Wayfinding
Help the lost find their way around your location with advanced 3D wayfinding signage implementing a custom mapping and navigation software/hardware solution.
Establish a leading-edge wayfinding system at your location with the latest interactive mapping software configured for ease and efficiency.
Digital Wayfinding has been one of the most popular developments in the Digital Signage industry; and for good reason! Allowing clients and visitors to navigate through your facility with ease and simplicity, wayfinding has continued to grow rapidly due to its ability to create an end-user experience that is sure to leave a professional impression.
Take advantage of the powerful wayfinding software and develop a mapping system with flexible interactivity features and animated path directions.
We provide specialized solutions for businesses of all sizes, nationwide. Our automated kiosks save time and money while making a cutting-edge impression on your clients and staff!
School Campus
Help students find destinations to their classes and events with wayfinding. Students, event attendees, and parents will never have an issue getting around your campus ever again.
Office Environment
Assist your guests and clients with map and directions. Deliver any information they input into a centralized database in real-time and make navigation easier for you and your clients.
Shopping Center
Eliminate overcrowded areas, lost customers and confusing navigation signs by implementing floor level status, detailed room information and animated pathway directions.
Wayfinding Software Features
Easy-to-use software with advanced feature capabilities and functionality.
3D Map views of each floor, complete with room labels
Special Events and Maps shown simultaneously
Animated pathway that provides directions
Step-by-step lists to reach destination
Simple process to make global updates and adjustments
Customizable theme, colors, and design functionality
Even with an animated path, it’s helpful when wayfinding includes instructions on how to get to the next point. Consider adding steps to your wayfinding.
Showing an events list, that shows the location of the event on the map, is also a valuable form of wayfinding. This could be great for large corporate offices.
With a plethora of companies all over the world utilizing the latest wayfinding signage solutions, successful businesses are attracting new customers and engaging with them in meaningful ways through digital wayfinding solutions managed by professional content teams, like us!
Interested in companies who utilize our wayfinding? Click below to be directed to our portfolio now!
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"date": "2019-12-09 22:00:54",
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"title": "Enter To Win!",
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Want To Win A Free iPad Or Home Workstation?
Just fill out our form below with names and email addresses of colleagues from 5 businesses in your circle, so they can start their digital signage journey today!
Enter To Win Now!
To qualify, each contact must work at a different company. Simply pull out your rolodex or contact list to find them. A/V integrators, owners of large workspaces or campuses, workers in IT, and anyone you could see us helping are ideal!
",
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"excerpt": "Sign up for our Free Integrator Webinar! Make productivity a company priority throughout your facility with the latest tools and technology in the Digital Signage industry, crea...",
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Sign up for our Free Integrator Webinar!
Make productivity a company priority throughout your facility with the latest tools and technology in the Digital Signage industry, created with simplicity and results in mind.
Sign Up below so we can confirm your registration and follow up with you afterward!
",
"date": "2020-05-14 09:53:03",
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Corporate Digital Signage Solutions
Make productivity a company priority throughout your facility with the latest tools and technology in the Digital Signage industry, created with simplicity and results in mind.
Sign Up below to receive your FREE digital signage success guide.
Trusted by:
Corporate applications
HR Dashboard
Share information you want to be displayed such as company events, video presentations, history, or call center statistics.
Facility Wayfinding
Provide advanced dimensional maps of your facility for visitor and client directions and guidance.
Visitor Management
Keep digital records of visitors/employees that check-in and out for appointments or meetings.
Video Presentation
Display beautiful video content on custom-designed video walls, photo albums, or lobby TVs with captivating graphics and information.
Looking to Implement Your Digital Signage?
Call or email us now and we'll get back to you within one business day!
",
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Manufacturing Digital Signage Solutions
Make productivity a company priority throughout your facility. We help you solidify your internal communication strategy with the latest digital displays and touchscreen technology in the Digital Signage industry.
Just fill out the form below so we can transform your manufacturing digital signage vision into reality with simplicity and results in mind.
Have one of our Digital Signage Experts reach out to you directly for a FREE initial consulation.
Trusted by:
Corporate applications
HR Dashboard
Share information you want to be displayed such as company events, video presentations, history, or call center statistics.
Facility Wayfinding
Provide advanced dimensional maps of your facility for visitor and client directions and guidance.
Visitor Management
Keep digital records of visitors/employees that check-in and out for appointments or meetings.
Video Presentation
Display beautiful video content on custom-designed video walls, photo albums, or lobby TVs with captivating graphics and information.
",
"date": "2020-05-12 13:29:18",
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Corporate Digital Signage Solutions
Make productivity a company priority throughout your facility with the latest tools and technology in the Digital Signage industry, created with simplicity and results in mind.
Sign Up below to receive your FREE digital signage success guide.
Trusted by:
Corporate applications
HR Dashboard
Share information you want to be displayed such as company events, video presentations, history, or call center statistics.
Facility Wayfinding
Provide advanced dimensional maps of your facility for visitor and client directions and guidance.
Visitor Management
Keep digital records of visitors/employees that check-in and out for appointments or meetings.
Video Presentation
Display beautiful video content on custom-designed video walls, photo albums, or lobby TVs with captivating graphics and information.
Looking to Implement Your Digital Signage?
Call or email us now and we'll get back to you within one business day!
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"date": "2020-05-12 14:10:31",
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"excerpt": "Want Us To Orchestrate Content To Your Workers And Boost Productivity By 33%? Fill out the form below so we can revolutionize your workplace communications and transform your vi...",
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Want Us To Orchestrate Content To Your Workers And Boost Productivity By 33%?
Fill out the form below so we can revolutionize your workplace communications and transform your vision into reality. Our customized manufacturing signage solutions save your business time, energy and manpower so you can focus on creating your best work.
Have our manufacturing signage experts contact you directly for a Free,No-Obligation strategy session.
What To Expect
Our digital signage experts personally guide you through pertinent questions about your company’s back-of-house Internal Comms (IC), training, and automation needs.
Important - Only the first consultation is free (per company). We ask that all decision-makers are present on the call as well.
Trusted by:
So How Does It Work?
There’s an art and a science to effectively using digital displays and signage – proper hardware placement, correct aspect ratios and content that leaves a lasting impression on its viewers.
At Creating Margin, we most commonly use BrightAuthor to orchestrate information-rich content for your workers anywhere in your facility at any time.
Here’s An Inside Look At The Backend:
One of our loyal manufacturing signage clients wanted their sections (also known as ‘zones’) to display the time, date, weather, and RSS feeds, along with two larger zones that play larger videos and animations.
They placed screens near entrances and cafeterias with this particular content setup, and always keep their employees in the loop.
How would your ideal digital signs look, and where would you set up its zones and content to best serve your employees?We would be thrilled to discuss these ideas on your free call!
But What If We Don't Use BrightSign Or BrightAuthor?
The good news is that our manufacturing digital signage experts operate on a platform agnostic basis, meaning that we can generate content, unique zones, and more for any endpoint that is already working for your business. Feel free to ask how we can also support Samsung, X2O, or other platforms.
",
"date": "2020-12-16 09:57:41",
"modified": "2020-12-17 07:38:46",
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"title": "News",
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"excerpt": "News Get updates on national digital signage news. Read up on Creating Margin's latest blogs which are chock-full of popular questions and topics from the industry A 2022 Retros...",
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News
Get updates on national digital signage news. Read up on Creating Margin's latest blogs which are chock-full of popular questions and topics from the industry
A 2022 Retrospective and a Look Ahead
2022, A Year of Fruition As the calendar rolls over to 2023, we find ourselves (yet again) looking back at a year that flew by. I’ll remember 2022 as a year where ideas came to fruition. I am grateful to have come this far, to witness the progress we’ve made. I count the strong state […]
Our family Christmas card this year started with “2020 – a year for the books”. As I thought about this letter I feel the same intro is appropriate. None of us will forget 2020, but probably not for the reasons we would have expected when it began. Let’s put 2020 in perspective as we look […]
BrightSign units are well known for their consistent reliability in the digital signage industry. Most people would tell you that BrightSign units have very few downsides, especially once they are up and running. For most consumers, once the units are up and running, managing them requires little to no work. Historically any drawbacks to using […]
How Tracking Room Occupancy Helps Ensure COVID Safety
… Now “social distancing” is our watchword, and rightly so as COVID-19 seems to spread, unabated. Given this reality, organizations must have tools to understand how many people are in a space in order to manage risk and help people stay safe.
COVID-19 and the Rise of the Engaging Workplace : Part Three
This is the third of three entries where I’ve shared Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace. In the first entry, I shared about Creating Margin and our experience moving the team to work from home […]
COVID-19 and the Rise of the Engaging Workplace: Part Two
This is the second of three entries where I’ll share Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace. In the previous entry, I shared my experience moving our team to Work from Home. I wrote about how […]
COVID-19 and the Rise of the Engaging Workplace : Part One
This is the first of three entries where I’ll share Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace.
You’ve heard it said that “it’s the golden age of software development”. It truly is. Technologies and their accompanying software tools continue to make our lives easier and our days more productive. But there is a less discussed side to this golden age of software development. Never have so many software developers employed by competing […]
As my wife and I sat in Freddy’s (burger joint) eating our frozen custard, I analyzed the digital menu boards above the ordering counter. They were perfect. All of the menu items were easy to read and other areas rotated frequently, showing more desserts or sides. Even bigger snapshots of ice cream sandwiches swapped with […]
Maybe the title of this article is a dead give away. But, in a world where messages are constantly flung each and every direction, it’s comforting to know that digital signage has become a very established form of communication. Digital Signage owns the “catch your eye” factor of marketing while communicating more effectively than any […]
Scheduled digital signage content is most effective by being on-time. By ‘on-time’ content, we mean scheduled content such as videos, promotional items, ideas, and images. Nothing is better than having catered content served up to your customers at the perfect time. Ah, sheer bliss. You know your hard work has paid off at this point. […]
I don’t travel as extensively as I once did, but I’m still blessed to get around our beautiful country, and occasionally outside of it, a few times a year. As a long-time digital signage vet (they say once you start, you can’t stop!) I always notice digital signage and Building Map Designs wherever I go. One question […]
In the new age of digital signage, content can make or break the experience you create for your customers. Whether a company invests in cutting edge equipment or not, they may miss the mark…is their content taking full advantage of its capabilities, or did they simply throw their funds at an absurdly expensive digital screen? They would probably […]
It’s amazing how digital signage works to augment our day-to-day reality. Earlier this week, I watched a clip from the NFL Network, where the commentators used an interactive touch screen application to show a March Madness bracket to project the “best future NFL player”. Charles Barkley simply tapped once on the team he liked, and […]
Digital wayfinding has been one of the most popular developments in digital signage in the last 6 years when we saw a noticeable uptake in customers evaluating solutions based on support for “wayfinding,” in general- driving rapid growth for several digital signage software leaders, including the San Jose-based 22Miles and Montreal-based X2O/Barco. Leading digital wayfinding […]
As you embark on your quest for better digital signage and happier end-users, here are a few signage tips we’ve put together to arm you with success. 1. Make it Useful If you really know your customers, then you’ll know exactly what they need. People often make the mistake of using filler information in place […]
New Year’s Resolutions for Digital Signage Content
While many in the digital signage content industry are focused on acquiring new customers to buy screens – an ever-shrinking group of those who have managed to avoid the technology (in vain!) – those of us in the content creation niche, are confident that our market will continue to expand. As we ring in the […]
How Digital Signage Content Is Broken – And How Affordable Managed Services Can Fix It
This article appears in the Sound and Video Contractor‘s July 2015 Issue Digital signage, increasingly prevalent across industries, is now used in a variety of applications, among others, to communicate with employees, market wares to shoppers, track warehouse safety metrics, guide visitors through hotels and public places, and post-meeting room reservations. Digital signage is everywhere and […]
Do a quick search for ‘Employee Communications Consulting’ on LinkedIn and you’ll find people with degrees from Hooters to Harvard. “Oh, you’re a ‘chest’ consultant? I see…” Well, I suppose there might be an opportunity there. So when I suggest that consulting might be helpful to customers exploring new digital signage applications, or expanding their existing […]
Explaining technical topics can be tricky, especially when your audience is not technically inclined. But at some point, every technology company will need to train non-tech people on complex tools or processes. We hope that the following recommendations will help you engage team members who are unfamiliar with, or even averse to, technical subject matter. […]
Papenburg, Germany For about a week in the winter of 2013, I was in Papenburg, Germany for business. I was visiting the Meyer Werft shipyards, where hardworking Germans craft the colossal passenger ships for Norwegian Cruise Lines (NCL). They really pack the technology into those ships, and I was there representing a software company that […]
One of our recent initiatives has been more regular video content updates across our website and social media pages.I am happy to report that we are making great progress in this area! In addition to updates and tweaks to the website, we’ll be publishing new videos to explain the services we provide. Additionally, customer case studies will […]
What is the difference between a Digital Signage assessment and an audit?
Creating Margin provides Digital Signage Needs Assessment and Audit Services. No, this isn’t a post about the IRS. The word “audit” may drive fear into our heart, the last thing anyone wants to see in their mailbox is the foreboding letter AUDIT! Luckily, our audits are much more positive and helpful! So What’s The Difference? […]
How can Creating Margin help you with your Content Creation?
Content creation is a critical component of the implementation and maintenance of any digital signage network. As that first sentence suggests, it’s not a one-time requirement at kick-off, but an ongoing responsibility in order to ensure that a company’s investment in digital signage pays off. At Creating Margin we regularly work with companies on all […]
Can your business benefit from Digital Signage Audits … even if another company has installed it?
Dave Haynes at Sixteen: Nine shows how platform-agnostic digital signage providers can conduct audits for businesses that seek to optimize their performance, compliance, engagement, and ROI. Source: https://www.sixteen-nine.net/ Let’s say your firm invested in 1 video wall and 3 wayfinding kiosks in the atrium a year ago. They work well…right? But part of you wonders if they should change next year…new content, new placement, […]
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"excerpt": "Portfolio Check out an in-depth list of companies we have previously worked with and the digital signage they chose to implement into their facilities. Home » Portfolio All Inte...",
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Portfolio
Check out an in-depth list of companies we have previously worked with and the digital signage they chose to implement into their facilities.
3D rendered floor plan of the first floor at Saint Louis University. The floor plan takes advantage of a simple design using mono colors and an interactive camera rotation software
A 3D floor plan design integrating a live events list on the right and other floors to click and navigate to. Boxes on the bottom are also given for access to donors, school highlights, and staff directory.
A wayfinding screen on an interactive device with two 3D floor plans featuring color-coded rooms and a navigation bar on the bottom, allowing visitors to access other various pages such as the news & events page, locations, find people application, and a feature that gives visitors a location on where they currently are
Creating Margin facilitated the installation of outdoor LED screen players for World Changers Church by AVI SPL, subsequently enabling content display on the screen and providing comprehensive training support.
A green 3D floor plan of the 1st floor at Wright State University utilizing detailed room information and an interactive camera rotation software for optimal viewing angles
A 3D floor plan of the three floors at Harvest Baptist Church with colored arrows for easy directions and local announcements for visitors to stay up to date on the latest news and events
A 3D map with a list on the right of available building rooms/locations. A four box navigation bar is also on the bottom with buttons leading to other pages such as the news & events page, locations, current visitor location, and staff directory wayfinding
An overhead view of a hot-desk map in a closed room to show available and taken rooms in a given office. Generally, these are rented from interactive kiosks or displays mounted in a business' headquarters.
With Digital Screens, using stock videos never looks unique. Realize the true potential of video and how it can help your business grow and stand apart.
With our CURIO™ apps, we customize widgets that are tailored to your needs. Weather apps, date and time in different regions and languages and much more.
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Digital Signage Audit Services
Start your Digital Signage journey with a Digital Signage Audit. This service provides valuable information from experienced industry experts which will ensure a successful digital signage environment at your organization
A structured, in-person review of your current signage
When people view the same scenery day-in-day-out, they naturally start taking things for granted. Why not have another angle to consider!
With over 20 years of experience in the digital signage industry, our experts have the know-how to find room for improvement and implement the latest innovations for any customer using digital signage and related technologies. An honest review of your implementation can be the difference between sustained success and unrealized potential.
During the audit, members of our team will travel to your location and – based on a multi-point criterion- evaluate how well your Digital Signage is aligning with your aesthetic and financial goals. Once completed, our Managed Services can keep your digital signage current even after the audit.
Make Sure All Hardware And Features Are Tidy And Running Properly.
Yes, there may be some great automation and other systems set up to handle your signage, but equipment may wear down in a way that can cost you down the road. Much more than it would take if you knew what needed fixing and/or replacement ahead of time.
Assess Whether The Content Is Effective
The type of digital screens and content will vary from business to business. That is why Creating Margin evaluates each one along with your goals to decide if it needs a touchup.
Determine If New Hardware Is Required.
After we assess the state of your current hardware, we may recommend replacements or additional signage. Perhaps an interactive kiosk can help connect your customers and drive them to action.
Assess If the Software CMS Is Fit… Financially and Functionally.
Whether the Form or Function of:
BrightSign
Ping HD
Four Winds Interactive
Samsung MagicInfo
Visix
22 Miles
Wondersign
Creating Margin will assess your needs to maximize your ROI!
Hardware Installation
We go further than just telling you what you need and provide technical hardware installation services to make your job easier.
Tailored Approach
This isn't like watching a never ending video that wasn't made for you. A seasoned expert will deliver your training, and tailor it to your needs.
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Content Creation
Digital signage content creation is often the missing piece in digital signage implementations. Brilliant & helpful content is what will make your digital signage utilized by your clients and employees
What we consider the most \"important part of digital signage\", effective content that truly works is a vital step in ensuring your signage succeeds.
Working with you from the ground up, we follow a list of steps to confirm the needs you have regarding cost, features, and accessibility, providing a simple and intuitive system.
From captivating video walls to simple presentations, a wide array of options will be given to you, allowing you to benefit from a professional content team to write and implement the words, images, videos, or applications your business needs.
A digital slideshow of information content or graphic media displayed on a large screen or kiosk to present relevant data and information
Graphic Design
Virtual graphics capable of bright and colorful video walls, enticing images, and infographics designed to lead new visitors to your business
3D Facility Mapping
A 3D map of the facility using advanced rendering software to aid visitors in finding specific floors, and rooms to make navigation for clients as seamless as possible
Interactive UI/UX
Industry-leading software applications using interactive widgets and apps to allow others to engage with your business in new and exciting ways
Animated Videos
Simple or complex videos using tailored content and professional graphics to automate business advertising/operations without relying on frequent management and updates
Dynamic Data & Statistics
Real-time data and statistical updates developed specifically for providing relevant information on customer orders, facility usage, client acquisitions, and brand announcements
Start Creating Your Content Now
Contact Us now and we'll get back to you within one business day!
With digital signage revolutionizing how businesses communicate with their employees and customers, it is increasingly becoming more important for businesses to ensure they are releasing the proper content.
To excel with the rapidly growing industry, Creating Margin offers a wide array of professional content that is sure to create results.
Train your employees. Offload your content creation. Design your signage solutions with pristine detail. All through our professional managed services team.
Digital Signage implementations are often beset by the same obstacles: staff turnover and the never-ending content update cycle.
Think of Managed Services as a bucket of hours each month that can be used in a variety of ways, with the overall goal to provide support over time as your digital signage implementation matures and begins to require more attention to keep it fresh.
We offer a range of packages for any budget and can provide expert input even for businesses that are just getting started. Where a standard plan may not be a fit, we can create a custom package tailored to your organization.
We can deliver a large group training, or tailor a one-on-one session. We follow proven training workflows while tailoring the session to your needs and particular questions. Whether online or in person, we’ll help you feel more comfortable with the tools you have in place.
We approach a basic training with the vision of preparing you and your group to take ownership and feeling comfortable with your digital signage investment. Here are a few items that most trainees will achieve during a basic training.
Discuss Video Wall Syncing
Discover Interactivity Options
Create a customized Multizone Presentation
Set Foundation for Advanced Topics
Create a customized background image
Add elements like Date/Time & HTML
Master the familiar day-in day-out tasks
Work in BrightAuthor & BrightSign Network
Have Additional Questions?
Which Model? | What’s Your Pricing? | Is Training Enough?
In this \"golden age\" of software development, everyone seems to be recreating the wheel to develop their own software solution. We pride ourselves on focusing on the content layer - the source files that actually are displayed on the screen - while being technical enough to understand the software from many different providers.
So whether it's the software layer that has you befuddled, or content development that you need, send us a note. We'll be your partner through this journey.
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Video Production
We produce video which can be used across mediums including websites, social media, emails and digital signage. Our content is always created with your vision, goals, and branding elements in mind.
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"excerpt": "TERMS AND CONDITIONS Please read these website terms of use carefully before using Creating Margin’s website (“Website”). These Website Terms of Use (“Terms of Use”) govern your...",
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TERMS AND CONDITIONS
Please read these website terms of use carefully before using Creating Margin’s website (“Website”). These Website Terms of Use (“Terms of Use”) govern your access to and use of this Website. Your use of this website is conditioned upon your agreement to the terms and conditions set forth below.
1) User Eligibility
This Website is provided by Creating Margin and available only to entities and persons over the age of 18 who can form legally binding agreements under applicable law.
2) Scope of Terms of Use
These Terms of Use govern your use of Creating Margin’s Website and all applications, software, and services available on the Website, except to the extent such services are the subject of a separate agreement.
3) Modifications
Creating Margin has sole discretion to revise and update these Terms of Use at any time. Your continued use of the Website will constitute your acceptance of these changes.
4) Creating Margin Privacy Notice
Creating Margin’s Privacy Notice governs the use of information collected from or provided by you on the Website. This Privacy Notice applies solely to information collected by the Website. It will notify you of the following:
What personally identifiable information is collected from you through a website, how it is used and with whom it may be shared,
What choices are available to you regarding the use of your data,
The security procedures in place to protect the misuse of your information, and
How you can correct any inaccuracies in the information.
Creating Margin uses “cookies” on this site. A cookie is a piece of data stored on your hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when Creating Margin uses a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our Website. Cookies can also enable Creating Margin to track and target the interests of our users to enhance the experience on our Website. Usage of a cookie is in no way linked to any personally identifiable information on our Website.
Creating Margin partners with other businesses to provide specific services. When you sign up for these services, Creating Margin will share names or other contact information that is necessary for the third-party business partner to provide these services. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services.
Creating Margin’s Website may contain links to other websites. Please be aware that Creating Margin is not responsible for the content or privacy practices of such other sites.
5) License and Ownership
Any and all intellectual property rights associated with the Website and its contents are the sole property of Creating Margin, its affiliates or third parties. The Website content is protected by copyright and other laws of the United States. Elements of the Website are also protected by laws related to trade secrets, unfair competition, and other laws. The Website content may not be copied in whole or in part. All custom graphics, icons, and other items that appear on the Website are owned by Creating Margin or by entities that have granted Creating Margin the right and license to use such marks and may not be used in any manner without the express written consent of Creating Margin.
Creating Margin grants you a limited, personal, nontransferable, revocable license to access and use only the Website, content and services only in the manner presented by Creating Margin. Except to the extent required by law or as expressly provided herein, none of the content and/or information on the Website may be modified, reproduced, republished, translated or retransmitted in any form or by any means without the express written consent of Creating Margin.
6) Disclaimer
This Website and its contents are offered for informational purposes only. Creating Margin shall not be responsible or liable for the accuracy, usefulness or availability of any information transmitted or made available through the Website, and shall not be responsible or liable for any error or omissions of information contained on the Website.
7) Jurisdiction
The terms and conditions of the Website are governed under the laws of the State of Idaho. To the fullest extent permitted by law, you hereby expressly agree that any proceeding arising out of or relating to your use of the Website shall be brought in a state or federal court sitting in the County of Ada, the State of Idaho, the United States of America and you expressly waive any objection that you may have now or in the future to change the venue of such proceeding. You agree that any claim or cause of action arising out of or relating to your use of the Website must be filed within one (1) year after such claim or cause of action arose. 8) Entire Agreement Except as expressly provided in a separate license, or other written agreement between you and Creating Margin, these Terms of Use constitute the entire agreement between you and Creating Margin with respect to the use of the Website, and supersede all discussions, communications, conversations and agreements concerning the subject matter hereof.
Please contact marketing@creatingmargin.com with any questions or concerns related to Creating Margin’s Website.
Have Additional Question?
Feel Free to Consult with us over a Live Chat or Ticket System
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"excerpt": "test Your Name Your Email Phone Organization Name Number of devices? Digital signage in place? Yes No Content Management System used? Yes No Your message",
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"date": "2022-06-15 01:42:52",
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The Store
We sell a variety of products and accessories that are specifically designed and manufactured by the Creating Margin Design Team to offer an optimal digital signage experience.
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"date": "2020-12-15 14:35:50",
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Workplace Management
With plenty of tasks already on the to-do list, reduce facility management workload and make a memorable impression with new visitors by introducing a seamless customer experience through leading-edge digital signage.
We pride ourselves on our unique mixture of creative and technical skills. We serve our customers with integrity and quality. Here are four pillars of our success.
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Hot Desk Booking
Maximize workplace space efficiency and offer a hybrid workplace hot desk booking service to all employees who need a place to sit and work in a professional environment.
Manage COVID-19 compliant workspaces and maximize office space through real-time booking and insightful reporting.
Quickly book your desk and locate co-workers all from a QR code and your mobile device.
Pronestor Workspace provides a solution that is completely easy to use! Unleash a world of smart office technology capabilities and hybrid workforce solutions using our advanced support techniques.
Eliminate the need for countless papers on your facility wall by utilizing the digital signage you already have.
Quickly and easily share important HR information for all your employees to stay up to date on using advanced digital labor posters capable of showcasing employee hours, new rules/regulations, upcoming events, and more!
Customize the content you display to your employees specifically to your needs using a variety of engaging content options such as videos, photo galleries, interactive applications, and more.
Easily update the HR content you share throughout your facility and with your employees in less than a couple of clicks using BrightSign's intuitive content presentation software.
Tailored Content
Share the word of important information and use a variety of media options and designs such as video walls, photo galleries, scrolling text quotes, and more!
Seamless Communication
Eliminate the need for sticking paper documents all over your walls and effortlessly share important information to every attention-grabbing display in your facility.
Interactive Applications
Engage with your employees by implementing interactive display capabilities which can include dropdown menu options, dynamic events lists, or fillable HR contact forms.
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"title": "Meeting Room Management",
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"excerpt": "Meeting Room Management The facility management solution designed to make room booking and meeting room management simple and easy process. Take advantage of smart office techno...",
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Meeting Room Management
The facility management solution designed to make room booking and meeting room management simple and easy process. Take advantage of smart office technology and get all your employees on the same page when booking meeting spaces.
Instantly notify your users of updates in real-time with interactive screens from a central location, independent of hardware.
On your left, you can see an example of an interactive Meeting Room Sign that allows the user to schedule their start and end times.
With the Pronestor Display Suite, you can see when each conference room is being booked or if it is free. Who is the host of every particular meeting? Updates in real-time and much more. We customize and tailor need content as per your requirement.
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"date": "2019-12-09 22:07:13",
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VergeSense Entryway Sensor
Designed to be a solution for the issues of COVID-19, yet innovative enough to be the world's facility optimization solution of tomorrow, the VergeSense sensor is a revolutionary workplace safety product bundled with cutting-edge AI and technology to ensure your facility is not only safe but efficient.
Remotely access detailed and anonymous information on who is entering and leaving your facility; showcased using live statistics and digital signage solutions to ensure your business is adhering to COVID-19 safety procedures.
As your facility is utilized over time, the VergeSense sensor will collect advanced data on helpful facility management operations to ensure every room is at maximum efficiency. Information such as what rooms are not used, busiest times of the day, and occupational room percentages are shown using clear & concise illustrations such as graphs, pie charts, and more.
Stay up to date on the occupational limits of every room though advanced illustrated graphics and receive live alert notifications when a recommended room is past the limit
Room Utilization
Save on overhead costs by utilizing advanced statistics to show which rooms are needed the most for cleaning, the square footage that could and could not be used, and AI recommended alternatives for vacant spaces
Remote Notifications
Program your solution to notify you of the latest information on unsafe occupancy limits and room vacancy on a variety of devices such as native mobile applications, web, SMS messages, and on-site digital signage
Anonymous Data
This VergeSense sensor uses depth data, machine learning, and computer vision to anonymously count people and ensure that the personal identity of every visitor is safe and secure; no facial detection, no camera system, no data leaks
Smart Office Applications
Save money on room utilization and maximize facility efficiency using these key features:
With the growing use of technology throughout the world, access to turnkey solutions for common everyday problems has become easier by the day.
Instantly receive a notification through a mobile device when visitors arrive and automatically provide them wifi access after checking them in through a receptionist or by scanning an ID badge.
Claim full ownership of your management with visitor statistic insights that will help you decide if or when additional receptionists are needed, help prepare for upcoming events, and pre-register upcoming clients.
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"excerpt": "A 2022 Retrospective and a Look Ahead December 31, 2022 General No Comments 2022, A Year of Fruition As the calendar rolls over to 2023, we find ourselves (yet again) looking ba...",
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As the calendar rolls over to 2023, we find ourselves (yet again) looking back at a year that flew by. I’ll remember 2022 as a year where ideas came to fruition. I am grateful to have come this far, to witness the progress we’ve made. I count the strong state of Creating Margin and Fresh Clothes as blessings not of my own creation. 2021 saw our collaboration with a handful of integrator partners growing, while 2022 was the year we delivered for them. 2021 saw Fresh Clothes Laundry just barely cash flowing, while 2022 was the year it became profitable.
The development of a high performing team eluded us in 2019. Looking back, I realize I needed to grow as a recruiter, coach, and leader for my teammates. This year I had a chance to learn from those shortcomings, grow, and build a powerful, flexible, and enthusiastic team.
Looking Forward to 2023
The ideas and reinvestment in the company have continued through 2022, even more so given our headcount. I’d like to think that 2023 will bear more fruit of the kind we’ve seen in 2022. I expect we’ll face more tests than ever, such as financing capital to allow two different types of businesses to continue to grow. We’ll need to improve our processes and training to remain efficient as the work load increases across the board. We’ll have to differentiate our services to stand out from the crowd, and say “No thank you” to work that we may have taken in the past.
Macro economic factors are always the ultimate curve ball. I recently looked back at a presentation I gave to the team at year end 2019 about what to expect in 2020. Within 4 months, much of what I had written and planned on was obsolete.
This journey is so fulfilling. I approach each day with an attitude that I will give it my all. Beyond that – God’s will be done!
If you’re a customer – thank you for trusting us to serve you in the best way possible. For those of you following along, thank you for your support and encouragement. Best wishes to everyone in the New Year!
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"excerpt": "2020 in Perspective | Letter from the Founder December 21, 2020 General No Comments Our family Christmas card this year started with “2020 – a year for the books”. As I thought...",
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Our family Christmas card this year started with “2020 – a year for the books”. As I thought about this letter I feel the same intro is appropriate. None of us will forget 2020, but probably not for the reasons we would have expected when it began. Let’s put 2020 in perspective as we look to the new year.
The purpose of this letter is to explain the journey of Creating Margin Corporation through this interesting year, and our outlook for 2021. Put simply, while weary from the struggles this year has brought, I am as hopeful as ever about our future. I am particularly optimistic because of how we were able to persevere and evolve through this year.
Q1 – A Growing Team Needed Fine Tuning
January began with big plans in mind. In our company meeting in late December of 2019, we discussed “a rising tide lifting all boats” where workplace technologies were growing in all sectors. We anticipated that our work with Pronestor would continue to prosper. We expected that digital signage would continue to be sought after. Among our product development ideas were LED lite door number signs that could sync with calendar data to complement meeting room touch screens.
In January, we had several crucial projects underway with clients. A primary focus was our website rebuild. This was a ground-up redesign/redevelopment of the site which increased our page count from about 16 to over 42 pages.
In hindsight I realize that the website redesign took a toll on the team. Our hyper focus on that project led some to question leadership’s priorities. By February it was clear that changes had to be made to fix our culture, and we began the process of evaluating each team member’s commitment to our direction as well as how specific skillsets fit within assigned job descriptions.
Working Towards a High Performing Team
Recruitment, hiring, and personnel changes in general have been a major storyline throughout the entire year of 2020. If any fault is to be placed it is on my learning curve understanding who can fit into the company best and for the long haul. I have learned a lot and we will continue to be better at making sure we identify and develop the best people for our team. We are in constant pursuit of being a high performing team, a topic I will address in a future post.
Early March showed a lot of promise for the year, as our sales pipeline was healthy and growing. While we were still learning how to perfect outbound sales attempts, we were hopeful that we could “crack the code” on lead generation within the first two quarters. We were wrapping up the major aspects of the website project by mid March.
Q2 – Getting Better through the Crisis
In Boise Idaho, we began to feel the impact of COVID-19 March 19th (my birthday). We made the call to have all staff work from home that week. We beat Governor Brad Little – and his call for non-essential businesses to work from home – by about five days. While we took our time on the decision, I am proud of how we communicated the decision. We acted quickly to ensure safety of our team members.
Idaho was one of the last states to shut down due to the pandemic, and by the time we had transitioned our team to work from home we were already aware of the worsening state of our project pipeline. We had already been notified that several projects were cancelled or indefinitely delayed. At this time, projections were that companies might be back to work by the Fall. We moved all external projects and opportunities out three months.
Product Development and Partnership
Much of April was spent perfecting our website for SEO purposes, and planning ahead to continue to improve our video production capabilities at HQ. I spent about 10 hours a week in product development mode, assessing how the company could pivot during COVID. We have several ideas spawned during this time that we will continue to develop and bring to market in 2021. Take for instance our foot pedal, an easy way to interactive with digital signage without have to purchase more expensive hardware or use a touch screen.
We also forged an important partnership with Density. Density is a workplace solutions company which offers top notch hardware and software solutions for occupancy tracking in places like offices, campuses, arenas, hospitals and more. We are so excited about Density’s addition to our workplace technology offering of digital signage, room management and now workplace safety and occupancy.
Our assessment of performance across departments continued during Q2. I made the decision to get smaller both to 1) rebuild better and 2) wait out the storm of the pandemic to reassess our sales approach.
By June our team of three FTEs had returned to the office. We had not yet seen the worst of COVID-19 in June.
Q3 – Expanding Creating Margin’s Services
2021 will be Creating Margin’s seventh year of business. For over four years I have envisioned creating a Media Group based off of the skill sets and equipment that we were using to market workplace technology software, hardware and services. With our impressive arsenal of video production equipment (most of which we acquired in late 2019), the break in the action in 2020 allowed time to make Creating Margin Media Group a reality.
Though most of our prior work had been internal, by the end of Q4 we had already landed two deals for video production. Our client list for video production at this point included Humana, Liberty Global and Continental. To this list we added Tribute Sports Management and Just Wisdom Teeth.
While the Media Group will continue to be an integral part of our Technology Group’s marketing efforts, I look forward to competing for work outside of the office helping other companies improve their video presence and marketing efforts overall.
Q3 allowed us to close out several Technology Group projects that had dragged out due to the pandemic.
We also began website and product development for Fresh Clothes, and purchased a van. Our launch of Fresh Clothes came next.
Q4 – Launching Fresh Clothes
One of the major investments in time and capital this year has proven to be Fresh Clothes – a mobile laundry service offering 24 hour return of clothes including ironing and shoe shine services. We made the decision to start Fresh Clothes for several reasons, including:
The opportunity to launch a unique laundry concept that could thrive in any economy, even one beset by a global pandemic
By pairing our familiarity with technology and online marketing we could compete with laundry services locally AND nationally
The privilege of living in Boise Idaho, which is a perfect place to offer such a service. The low cost of living, large household size, and rapidly growing population of Boise makes it a great test bed.
A recognition that this was a business that could be systematized and franchised if executed correctly
The high performing team at Creating Margin deserves great credit for the successful launch of Fresh Clothes. Our ability to quickly create a great marketing website, develop a web app, and design great looking content for use in marketing efforts was extraordinary. We communicated efficiently with prospective customers while the foundation was still being put in place.
We’ve proven that Boise families have an interest in a service like this. We have feedback that our price point is attractive. We have a group of 10 happy families who have transitioned from no cost/early launch customers to aid customers.
Social media was the main driver for Fresh Clothes customer acquisition in 2020. In 2021, mail marketing will drive growth of the business alongside use of social media and other digital advertising methods.
Plans for 2021
These four quarters lead us to where we sit today. Christmas week, a time when business is normally slowing down. We have been stretched this year, many are weary (including me). But we’re set up to excel in 2021 on a variety of fronts.
We have plenty of work planned for 2021. In early 2021 we’ll have several open projects finishing up, and we’ll transition those customers to Managed Services and support. We’ll continue to rebuild our sales pipeline, sorting through those opportunities that have pushed basically since Q2 of last year. Marketing will pick up, and we’ll tell wider audiences about our solutions suite including Density and long term partner Pronestor, as well as our core digital signage expertise.
Product development will continue to be a priority. We will develop new peripheral hardware solutions using GPIO and USB capabilities. These solutions will be used primarily with BrightSign hardware, but may be universal to any digital signage OS. Our CURIO Software Suite will be renamed in the very near future, and we’ll announce that and introduce capabilities.
We will continue to compete for video production work, leveraging the growing capabilities we’ve developed as a team. We have several internal use video projects, and have a couple more for Fresh Clothes we’ll finish out as well. Building partnerships in the channel is so important to us, and that will continue to be a focus in 2021. We’re very interested in partnering with more members of NSCA, PSNI and AVIXA.
Closing Thoughts – Keeping 2020 in Perspective
Hard times are the fertile soil we need in order to grow. In hard times, it’s easier to identify what is essential and what is wasteful or not conducive to success. That accurately summarizes my experience in 2020. I have grown tremendously through this year, and I know that I can say the same for each member of our team. But more than growing individually, I am confident that this company – Creating Margin – an entity that is somewhat it’s own creature – has grown as well. 2020 in perspective reminds us that through this year we strengthened CM by broadening our products and services. We added immense capability to the website. We have done some great work this year for which we can all be proud. 2021 will find us equipped to grow more effectively.
So with these thoughts, I want to wish you all Merry Christmas and Happy New Year! Whether you’re a team member or a customer, thank you for your efforts. If you’re a prospective customer, we welcome you and look forward to meeting you. Have a restful holiday everyone, more good news to come!
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"title": "Which BrightAuthor should I use?",
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"excerpt": "Which BrightAuthor should I use? July 21, 2020 Digital Signage Software No Comments BrightSign units are well known for their consistent reliability in the digital signage indus...",
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BrightSign units are well known for their consistent reliability in the digital signage industry. Most people would tell you that BrightSign units have very few downsides, especially once they are up and running. For most consumers, once the units are up and running, managing them requires little to no work.
Historically any drawbacks to using BrightSign has actually been with the BrightAuthor Software rather than the actual BrightSign units. “It isn’t Mac friendly”, “The UI is outdated”, “Changing out content via the web is difficult”. These are all valid concerns. Enter BrightAuthor:Connected.
Rather than give BrightAuthor a complete update with features that address these user concerns, BrightSign launched an entirely new App in February of 2020 called BrightAuthor:Connected. This app launched alongside their new ControlCloud and ContentCloud services.
While this new application has been a direct answer to many of the criticisms of the original BrightAuthor (which has now been branded BrightAuthor Legacy), it still leaves something to be desired. In our experience, people migrating from BrightAuthor Legacy to BrightAuthor:Connected are more likely to notice difficulties.
In this blog I want to take a look at some of the reasons a person or organization might consider switching to BrightAuthor:Connected (or- for new networks- start out with BA:Connected). I’ll also overview a few reasons you might wait to pull the trigger on switching from BA Legacy.
BrightAuthor:Connected offers an updated UI
Why Switch to BA:Connected
Ease of Setup – BrightSign has revamped and created an easy setup process for the actual BrightSign Units themselves. With BA:Connected, as long as the unit is on the latest firmware a code will pop up on the screen when you first plug in the BrightSign Unit and from BA:Connected you simply enter that code and it will walk you through a setup process that can have you up and running in less than 5-10 minutes. This is a great upgrade from creating manual setup files on an SD card (which you can still do in BA:Connected by the way). For most consumers or people lacking experience with BrightSign units, this more streamlined setup will be a footnote in their digital signage experience rather than a hurdle.
Mac Support – 10 years ago Mac had nearly no presence in the business world. Mac computers were for artsy creative types who would never need excel or outlook. But times have changed and now companies are starting to run on Apple devices Prior to BA:Connected, if you wanted to manage a BrightSign unit and you had a Mac you needed to run a virtual machine or have a dedicated digital signage management device. Bringing BrightSign to Mac is one of the biggest steps forward BrightSign made with BA:Connected. The software runs on both PC and Mac so even multiplatform offices can collaborate and manage content on their devices. If you work in a Mac-only office, or you have a creative team on Mac, BA:Connected will probably be the clear and obvious choice.
Browser Based UI –Alongside BA:Connected comes ContentCloud. For $99 per year per BrightSign unit you can build, update and manage content completely from any web browser that has an internet connection. This is such a great option if you have a number of contributors who don’t need to know the ins and outs of BrightAuthor but just want to log in and update what’s on a screen. Not having to install an application, share BrightAuthor presentation files and make sure you are publishing the correct version to a display is well worth the roughly $8 a month it costs to use this feature. Quick easy access from anywhere in the world (including a mobile device browser)) to changing content on a screen means content will be updated more, and your digital signage can be more effective.
Updated UI – This one is more a personal preference. I am one of those artsy creative types I mentioned earlier, and I use a Mac in my personal time. So the first time I opened BrightAuthor Legacy I felt like I had jumped back into the mid 90s. The functionality was all there, but BrightAuthor Legacy just looks like accounting software that you would download and run on Windows 98. With BA:Connected BrightSign has really made strides to update the UI to be more modern. I will warn anyone who is starting to feel convinced to switch, this can take some time to adjust to. Buttons and menu items have moved a bit, and with any new software there is a bit of a “learning curve” to get used to the new layout. I think it is a big improvement though.
So you’re ready to go out and make the switch right? Or I’ve convinced you that BA:Connected is the way of the future(To be clear I do think it is the way of the future, especially with BrightSign’s puzzling to decision to rebrand BrightAuthor as BrightAuthor Legacy)? Well, not so fast. There are a few potholes to consider, or potentially avoid if you need to.
Why not Switch
BA:Connected is New – As is the case with any first generation software or devices, new can be synonymous with buggy. In my experience with BA:Connected on both Mac and PC I will randomly get signed out of BSN.Cloud and have to log in again. And while I can say I don’t think I’ve ever had BrightAuthor Legacy crash on me, I’ve had BA:Connected crash a number of times already. These bugs are sure to be ironed out as they are reported and addressed by BrightSigns development team, but if you can hold off on making the switch, it’s something to take into consideration.
New File Type – BA:Connected uses .BPFX while BA Legacy uses .BPF, which means if you have presentations that are already up and running you will need to recreate those presenations if you make the switch to BA:Connected. For some users this won’t take much time. If you have complex multizone interactive presentations however, this endeavor may be a bit of a project.
Is it necessary? – As I alluded to earlier, I think BrightSign’s decision to relabel BrightAuthor as BrightAuthor Legacy means the writing is on the wall for this aging software. As of today BrightSign’s official stance is that they will continue to support the BrightAuthor Legacy software, and they are nowhere near what they would need to have the vast majority of their users migrated to their new ecosystem to pull the plug on support for BrightAuthor Legacy. But someday there will be a focused effort to get users to migrate to BA:Connected. That day is not today. So if it’s not the right time for you or your organization to make the switch…don’t. Come up with a plan to get users comfortable with the software, migrate your content to the BA:Connected, and test the content before you make the leap.
As with any choice there are pros and cons for each software option. If you are brand new to BrightSign and BrightAuthor I would almost always point you to BrightAuthor:Connected. There’s no sense learning the old software just to have it sunset one day and have to migrate all your content and learn a new application. But if you have been using BrightAuthor Legacy for any period of time and don’t have an immediate need that it’s not meeting, I’d say take your time and come up with a planned strategy to make the move. And in the meantime, let some other users report any bugs that might still need to be ironed out.
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"date": "2020-07-21 12:25:43",
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"title": "How Tracking Room Occupancy Helps Ensure COVID Safety",
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How Tracking Room Occupancy Helps Ensure COVID Safety
Was “social distancing” a term before COVID-19? I don’t recall hearing it before March 2020 (and keep in mind, I once worked as an intern studying global pandemic influenza)!
But now “social distancing” is our watchword, and rightly so as COVID-19 spreads, seemingly unabated. Given this reality, organizations must have tools to understand how many people are in a space in order to manage risk and help people stay safe.
Three months ago we took steps to partner with a leading provider of people counting systems called Density.io. Now an preferred partner with certifications in Density’s tools, Creating Margin is excited to share the range of functions of occupancy tools with our current and prospective customers.
Density works using a hardware/software combination that allows eye-safe depth sensing laser technology to see a person moving into or out of an entryway. Placed specifically at the entrance(s) of a room, one or many sensors can accurately track the number of people in that room at any given time. Importantly – given recent privacy concerns – Density is completely anonymous. The technology is unable to distinguish any Personally Identifiable Information (PII), much less store it.
Among the many attractive features of the Density software suite is the ability to easily configure the devices using the Set Up App, and start tracking occupancy in your rooms of choice. The administrative UI is quite simple, allowing for SMS Text or Email alerts to be sent to your mobile device in the event a room is over-occupied, so that a group may be warned of the possible danger.
Density’s tools are immediately valuable during this pandemic and beyond, and the Creating Margin team can implement these solutions quickly as you plan a return to work, campus, coffee shop and more.
As we continue to define the makeup of safe workspaces, Creating Margin will share our insights with you – our valued customer – as we continue to strive to be your embedded technology partner.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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COVID-19 and the Rise of the Engaging Workplace : Part Three
This is the third of three entries where I’ve shared Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace.
In the first entry, I shared about Creating Margin and our experience moving the team to work from home in response to COVID-19.
In the second entry I shared some insights into the global shift to Work from Home, and discussed modern concepts of the workplace including the failed Open Office and the more popular Activity Based Workspace.
The Rise of the Engaging Workplace
On a visit to OtterBox in Fort Collins Colorado around 2012, I was impressed that they had installed a steel slide for staff and visitors to get from the second floor office spaces down to the lobby of the building. We learned that OtterBox used flexible meeting spaces, digital signage, meeting room signs for quick booking, and even booking apps on their cell phones. They had a kitchen and coffee shop in the office, and opportunities to get outside for a refresher while walking between buildings.
Otterbox was one of my first visits to what I’ll call an “engaging workplace”. The visit helped me realize that workplaces could be genuinely fun, exploratory, technologically “easy to use”, comfort zone-stretching places. In the corporate world, seated behind a desk for most of the day, we’ve all grown up a little too fast.
Otterbox was one of my first visits to what I’ll call an “engaging workplace.” The visit helped me realize that workplaces could be genuinely fun, exploratory, technologically “easy to use”, comfort zone-stretching places.
Many companies understand the opportunity. On a recent visit with Humana in Louisville, Kentucky we had another example of an engaging workplace. They were serving gourmet food in the cafeteria. We had meetings in a variety of room types (a recording studio and the executive boardrooms stood out). We learned that the treadmill desks on the second floor are nearly always in use. Visiting with Humana, I understood a clear purpose to each space and an overall design vision geared towards encouraging collaboration.
While Humana’s scale and business challenges are entirely different than Otterbox’s – and my visits were over eight years apart – I sense that the solution to “bringing people back into work” after COVID-19 will look similar for most companies today.
Five Defining Features of An Engaging Workplace
I recently watched an interview with Senator Lindsey Graham concerning the economic stimulus package addressing COVID-19. Graham was concerned that with this relief bill, laid-off workers will receive more money than what they were making at work. Graham predicted that this may end up deterring people from returning to work.
While the majority of office workers are salaried (US Bureau of Labor Statistics), Graham’s concerns about whether those who have lost their jobs will return to work may apply to white collar workers. With wide ranging layoffs now impacting Corporate America, workplaces designed around engaging concepts will be more successful convincing staff that it’s worth it to return to work.
Let’s define what an Engaging workplace might look like. As we do this, I’d like to consider how two of the technologies that Creating Margin has specialized in now for over six years – digital signage and workplace management/booking systems – might play a part in this shift.
Here are five features of the Engaging Workplace.
Provide Ready Access to Important Data and Information
An Engaging Workplace will provide ready access to relevant and updated data and information across devices.
Content Management Systems (CMS) and digital signage networks can help facilitate this ready access. In a CMS, content updates can be made by staff, a third party, or feed from a database. Content can be created and sent to specific screen or group of screens.
The placement of digital signage displays is important, and in our experience, customers will choose heavily trafficked areas. That said, management often requests multizone dashboards to summarize KPIs and allow for what has been called visual management.
In order to share data widely, one must collect it. A meeting management solution like Pronestor can be helpful in tracking different types of meetings, equipment, and catering bookings. Pronestor’s Insights tool allows for data about workspace and technology use to be summarized. Using digital signage, dashboards can be shared across the organization.
Allow for Flexibility and Team Building Activities
Engaging Workspaces will allow for flexibility of seating and unusual team building activities, and foster culture in the process.
Activity Based Workspaces are known for their flexibility. In an ABW, teams can blend and management often sits among their team in the same space. In his book Team of Teams, General Stanley McChrystal argues that organizations will look to teams made up of members of different teams to improve communications and efficiency. Helping blended teams to form while remaining connected to their department will play a big part in the Engaging Workplace.
But let’s take this a step further. How can our workspaces also encourage team building activities? I think about the ropes course that I visited with a project team during my IMBA program. Or the trust fall exercise where you fall back and depend on team members to catch you. An Engaging Workplace could allow for activities like these to foster connection and learn about team members’ strengths and weaknesses. What are other examples of what this looks like? Open spaces in the office, fitness equipment, or encouraging employees to take breaks and engage in activities.
Some of the word “Engaging” speaks to company culture, and this shouldn’t come as a surprise. Companies who are concerned about culture will make sure that the workplace aligns with that vision.
Digital signage can make the use of flexible spaces more efficient. If a huddle area isn’t in use, why not repurpose the screen to show announcements and pertinent info? Live-streaming company addresses is a common use of digital signage tools.
It takes advanced software technologies to keep flexible workspaces from becoming a free for all. Pronestor is what we recommend for this advanced technology suite. Pronestor allows for spontaneous booking of defined rooms and hot desking. Using the simple user interface (UI), even complex meetings can be created or updated.
Blend the Physical and Virtual Worlds
Engaging workplaces will find creative ways to blend the physical and virtual worlds.
The physical and virtual worlds can be blend in a variety of ways. This video wall in Netflix’s Los Angeles headquarters is an example. Standing in the room surrounded by screens, you can be placed in a different world as the content changes.
Consider too the idea of a “virtual office” with digital meeting rooms which can be occupied by Avatars of employees. We might call this the “context aware workplace” where staff may be distant but can still feel connected in a digital space made to look and feel like an office. This would be a sort of Second Life for Business.
Digital signage can play a part here as well. What if a screen on the wall could also play host to meeting participants’ Avatars? This would allow staff who are in the office to observe the meeting as if outside the meeting room. Adding a tangible element to a virtual meeting would improve the physical office’s energy, provide evidence of productivity, and help accountability for meetings.
Pronestor’s Planner software is built around the process of booking meetings and managing both physical and virtual resources.
Hardware Testing Areas
The engaging workplace has a dedicated space for testing solutions before they are delivered to customers.
One of the most useful areas in Creating Margin’s office here in Boise Idaho is our hardware lab. In the hardware lab we can take software applications and test on the hardware that we’ll in the field. Our emphasis on the QA process is important to confirm that the solutions we are providing are stable.
We test digital signage in our hardware lab. Staff can track an order of priority for application testing, and myriad other tasks.
Incorporate Showrooms for Demonstrating Real World Applications
Engaging workplaces will allow for real-world applications to be installed and running, so that visitors can see technology in action.
Using the office as a showroom to wow potential customers must be as old as the office itself. I’m sure that business owners on the early manufacturing floors would proudly show how efficiently the business was running. I’ve seen these “customer experience centers” (CECs), across industries and in both B2B and B2C companies. Even A/V Integrator companies are now implementing showrooms. This shows how valuable the “showroom as a sales tool” can be.
Concluding Thought
In conclusion, I want to encourage you. There is much to be hopeful about in this time despite the prevailing bad news. Society continues to advance, despite the lives lost to COVID-19. Companies will come out of this crisis with better awareness of the importance of the office space.
Overall, I challenge you to take COVID-19 as an opportunity to return to your workplace re-energized, open to ideas of how to upgrade it to achieve its full potential.
I challenge you to take COVID-19 as an opportunity to return to your workplace re-energized, open to ideas of how to upgrade it to achieve its full potential.
Think We Could Help?
Creating Margin has teamed up with Density.io to create a revolutionary workspace and campus occupancy solution.
Just Click Here or Call Us at 1-(844)-273-8464 for more info.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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COVID-19 and the Rise of the Engaging Workplace: Part Two
This is the second of three entries where I’ll share Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace.
In the previous entry, I shared my experience moving our team to Work from Home. I wrote about how this trend is happening worldwide in a way we couldn’t have imagined just months ago. I introduced Creating Margin as a workplace technology provider and embedded partner for our valued customers.
The Trend. Now Speed It Up!
Working from Home has been growing more common for many years. A 1998 Harvard Business Review article speculated that 30 million to 40 million people in the US were telecommuting or working from home. In 2016, Gallup estimated that 43% of Employees work remotely (outside of the office) at least sometimes and that the trend was growing. According to Global Workplace Analytics, 56% of today’s US workforce could in theory work remote, even though only 3.6% WFH half-time or more. Where are we headed? GWA suggests that 25-30% of the workforce may WFH one or more days a week within the next two years. So COVID-19 isn’t creating a new shift to WFH, merely amplifying a shift that is already happening.
How Workplaces became “The Office”
It’s worth considering what we’re losing as we (temporarily?) migrate homeward. The modern office has a rich history according to K2 Space and Lucy Kellaway of the BBC.
Cubicles to the Open Office
As the personal computer gradually transformed how we do business, we took a step back in our humanity. Few workplace designs have been more criticized than cubicles. Often parodied in movies such as Office Space, “cubicle farms” have thankfully gone out of vogue. Younger staff with a repulsion for cubicles have preferred workplaces setup with no partitions. Arranging the same number of desks without partitions came to be called the “open office”. Amazingly, open offices have been tried since the 1800’s, and have always been reviled!
The original “Open Office”, and just as unpopular
Activity Based Workspaces
The advent of laptops and mobile phones helped usher in the most recent office design concept we have of Activity Based Working. Activity based design emphasizes flexible desks, break out rooms, and phone booth rooms, which offer privacy during calls (if limited leg room). A special emphasis seems to be on outlets within reach, whiteboards, and televisions for sharing our mobile device screens. The comforts that were lost during in the open office are slowly returning to our workplaces. Research shows that Activity Based Working may improve employee eating behaviors, productivity and satisfaction.
Creating Margin’s work to implement digital signage and workplace technologies has enhanced many customers’ Activity Based Workspaces. For instance, booking an impromptu meeting is easier than ever for our customers. Mobile phones can be connected to Bluetooth speakers, or streamed to a TV. Hot desking allows for staff to easily find a workspace from multiple floors, or even a different building.
Now the Rise of the Engaging Workplace
Activity based workplace design has been successful, but as COVID-19 recedes and we return to our workplaces, we’ll see the rise of the engaging workplace. What does an engaging workplace look like? That will be the subject of my next entry.
This was the second of three entries where I’ll share Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace.
In the third and final entry, I will explore how we may realize how valuable an office environment can be now that we “don’t have it”, and explore five defining features of an Engaging Workplace. I will provide more information about how Creating Margin offers solutions to help you develop an Engaging Workplace.
Think We Could Help?
Creating Margin has teamed up with Density.io to create a revolutionary workspace and campus occupancy solution.
Just Click Here or Call Us at 1-(844)-273-8464 for more info.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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COVID-19 and the Rise of the Engaging Workplace : Part One
This is the first of three entries where I’ll share Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace.
Moving to Work from Home
As humanity battles the invisible spread of COVID-19 around the world, Americans have only just begun to pack up their workspaces and bring them home. Guest rooms, closets, basements, and tool sheds are being rearranged and repurposed to be that “work away from work” that they have always wanted. If it turns out you don’t have a suitable space at home, Zoom Meetings is ahead of Microsoft Teams in allowing you to use a background image of your choice to hide your humble abode from coworkers’ prying eyes.
Certainly, COVID-19 will transform our lives in many ways. This week I spoke to the GM of a hotel that our team at Creating Margin recently completed a digital signage project with. Cainan told me that COVID-19 is projected to impact the hospitality industry six times worse than September 11th, 2001. A dire outlook for sure, and probably true for at least a few more months. In time, tourism will rebound, and – once we gain herd immunity to this novel coronavirus – large gatherings like conventions and tradeshows will again be possible. As social creatures, we will all look forward to this return to normal.
WHAT WILL THE EXPERIMENT SHOW?
While Silicon Valley companies have shown that Work From Home (WFH) policies can be successful – and, as tech companies are inclined to do, trumpet their findings from the rooftops – most SMBs await the verdict on whether this can work on such a large scale. TIME has called this “the largest work from home experiment” ever conducted.
One area that will be forever imprinted by this crisis is our workplaces. This week I’ve several articles on this topic and surrounding concerns. I thought about the role that office amenities alongside work from home policies can play in employee retention. I added my experiences, having worked for over 12 years with dozens of Fortune 500 companies and hundreds of small and medium sized businesses to sell and implement digital signage and workplace technologies. My goal for these articles is to offer a glimpse into the future of our workplaces and how they will transform in the wake of COVID-19. I will explain how the digital signage and workplace management technologies that Creating Margin delivers will help to create workplaces defined by their experiences, not just a place with a desk, computer monitor and some family trinkets. The workplace of the future will facilitate experiences and connect teams by triggering ideas, nourishing culture, allowing for real world testing of software/hardware applications, and more. The prospect of experiences may be more important than ever as employees look for reasons to justify returning to an office.
Who Is Creating Margin?
I am the founder of a technology startup in Boise Idaho called Creating Margin. Our team at Creating Margin specializes in selling, installing and supporting digital signage and workplace management systems. One thing that makes us different is that we fill a specific need for customers which creating the content that end users show on a digital signage screen. Digital signage content might look like a 3D graphical map of a multi-floor facility, a touch screen user interface (UI), or the branded template that displays company announcements in the best way possible. We provide complimentary professional services to program solutions or can configure existing solutions/templates to work for a unique business. And we’ve been successful: in our six years of business we’ve been able to implement digital signage and meeting management tools for over 200 organizations.
Creating Margin Moves to Work from Home (WFH)
I’ll admit – moving the staff to WFH was uncomfortable for me. I believe strongly that being physically present with team members is a crucial part of scaling a start-up business, so I took some time to make the decision. The bell curve of Coronavirus’ spread made the decision for me and not a moment too soon – on our third WFH day, the Governor of Idaho Brad Little mandated that nonessential businesses send employees home. Idaho now has roughly 700 cases; at the time of our move to WFH, only 2 weeks ago, there were fewer than 20.
This is the first of three entries where I’ll share Creating Margin’s experience with the COVID-19 pandemic, the worldwide shift to Work from Home, and how these dynamics may forever change our expectations of the workplace.
In the next entry I will further explore this massive shift to Work from Home – which, it turns out, has been happening since the 1990’s – and we’ll discuss the concept of “the office” and how it came to be.
Think We Could Help?
Creating Margin has teamed up with Density.io to create a revolutionary workspace and campus occupancy solution.
Just Click Here or Call Us at 1-(844)-273-8464 for more info.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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You’ve heard it said that “it’s the golden age of software development”. It truly is. Technologies and their accompanying software tools continue to make our lives easier and our days more productive.
But there is a less discussed side to this golden age of software development. Never have so many software developers employed by competing businesses worked on software tools boasting all the same features. This is particularly evident in our digital signage world. Need a multi-zone presentation? Yep, we can do that. Easy to use software user interface? Sure, we’ve got that nailed. Wayfinding? Yes, we support several ways to do that. Interactivity? I’ll show you how that is done. There are countless digital signage software products out there, and if you set most of them side by side, their capabilities are indistinguishable.
Pricing: A Race to the Bottom
What does this trend of feature parity among digital signage software tools equate to?
First, increasing competition in software pricing: as tools move to feature parity, buyers can more easily drive down prices. The technologies used to update digital signage are basic, and this leaves incumbent products vulnerable to new entrants. The laws of Supply and Demand take hold, and discerning buyers will use the oversupply to their advantage. At Creating Margin, we see this more and more often in competitive situations.
Replaceability: Don’t let the door hit you on the way out
Second, parity among competitive digital signage software feature allows customers to easily jettison their incumbent solution. Sure, like any technology, digital signage software might as well be a foreign language to some people. But for those self-starting technologists out there, learning digital signage software is a relatively painless exercise. From there on, learning a new digital signage software is like getting a new toothbrush – other options might be a different color or a different brand name, but they work the same way. In our ‘what have you done for me lately’ culture, if a customer discovers a soft spot within the Support processes of an organization, a replacement option is only a Google search away. It’s hard to blame the customer for exploring other options, particularly when recurring software fees can appear unnecessary, and in some cases exorbitant (like where an expensive, feature-rich software is never used, and content is not being updated).
Expertise: Focus on Applications, help your Reps do the same
Third, feature parity shines a spotlight on the competencies that organizations have with specific industries. All things being equal, a prospect is even more likely to go with the spokesperson who “speaks the language” of that industry and has the references to prove it. This is an interesting conundrum for digital signage software. In an industry where software products have the same features, why not sell them to any buyer that comes along? It’s tempting to “take every comer” – to try to be everything to everyone – but we must resist this temptation and learn to say no if the fit isn’t obvious. In Polonius’ Advice to Laertes, Shakespeare once said that if you’re true to yourself, you can’t be false to anyone, and decision-makers can likely see through salesmanship to determine if a company is good at what they do.
Creating Margin Creates Content, Not Software
What does it mean to be a software company in this golden age of software development? From what I can tell, many software companies will dedicate themselves to the task of “we are going to try and do every last thing better than the next guy.” Even if this means redeveloping the wheel, companies will hack away at that stone – asking for capital along the way – to create an object that will roll no matter how many companies are on the same path. The more difficult proposition has always been to partner with other companies and to diligently fill gaps, taking incremental steps to build a durable organization.
Providing incredible value by partnering with industry leaders has been key to our success since I founded Creating Margin in 2014. On our About Us page, you can start to learn more about Creating Margin. We have a broad offering across two spaces – workplace management, and digital signage solutions. We always tailor our recommendations to your needs and provide and feature-rich solutions. We’re proud of our partnerships with Pronestor ApS of Denmark and BrightSign LLC of California USA and our own capabilities in content creation, digital signage IT consulting, and training developed over a decade of experience in these industries.
While it’s tempting to get caught up in the excitement of racing other teams in code-a-thons, our approach is instead to develop applications where we can provide unique value, while focusing on our strengths in content creation and professional services.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"excerpt": "Digital Signage benefits everyone January 24, 2020 Services No Comments As my wife and I sat in Freddy’s (burger joint) eating our frozen custard, I analyzed the digital menu bo...",
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As my wife and I sat in Freddy’s (burger joint) eating our frozen custard, I analyzed the digital menu boards above the ordering counter. They were perfect. All of the menu items were easy to read and other areas rotated frequently, showing more desserts or sides. Even bigger snapshots of ice cream sandwiches swapped with juicy burgers in the middle of the screen. All I knew was that Freddy’s had just saved themselves buckets of money by introducing digital signage. Even customers who walked up to the counter were mesmerized by the moving pictures.
I asked myself, “Is there any industry that wouldn’t benefit from digital signage?” It’s so useful, and the statistics prove that implementing digital signage makes a difference all of the time. The more my husband and I talked about it, the more the answer became prevalent. We came to this conclusion:
Any industry has a product or service, informs people, or entertains, will benefit from digital signage.
If you think about it, that pretty much encompasses the entire business world. Non-profits fit within this realm, scientific research facilities, and even historical venues. Digital signage is a powerful technology, and one of the most flexible of its kind. Digital signage benefits are endless. Here are a few thoughts on why I think digital signage is for every industry.
Digital Signage can be a video wall or an interactive display.
1. Digital Signage effectively informs
When static signage is replaced with digital signage, the amount of information that’s presented can easily be multiplied by double or triple. Whether the content is a map, an events list, or some facts about an exhibit, tact is always important. The saying, “knowledge is power” comes into mind when giving customers something to look at. If customers aren’t targeted, college students benefit from digital signage constantly with updates on class schedules, and upcoming deadline alerts.
A beautiful Video Wall at Uniqlo.
2. Sales go up with digital signage
In fact, about 25% of sales make up the revenue for the retail industry, according to Mood Visuals. It can even make up to 30% more in sales than retailers without digital signage, according to Sarah Landrum. Still not convinced? Take Adidas for example. They raised their sales by 40%, just by partnering with Intel to include a 3D interactive footwear wall. With that said, the trend is said to continue growing and expanding.
A stunning video wall showcasing their shoes much better than a
3. Easy, flexible, and money-saving
Digital signage itself sounds daunting. It’s really only a screen and a media player. This does depend a little on your setup, but for starters, let’s begin there. It’s flexible because it can play video, lots of images, have RSS feeds, and even support HTML5 content. You can turn it into a kiosk if you want! That opens up incredible opportunities for any business or organization. Money is pocketed through increased sales (above), not needing to pay for new static signage, and even replacing a job function within an organization.
I finished my Dirt N’ Worms custard (because I’m a kid at heart), and thought a little more. Sure, digital signage has been around for more than twenty years. On top of that, technology is everywhere we look. Seeing digital signage is becoming such a normal (and even expected) phenomenon, that it will continue to become deeply embedded into our society. If you’re in the business sector and haven’t considered digital signage yet, I personally dare you to consider the possibilities.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"date": "2020-01-24 23:31:09",
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"id": "3617",
"kind": "post",
"title": "How Digital Signage Builds Trust",
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"excerpt": "How Digital Signage Builds Trust January 24, 2020 Products , Services No Comments Maybe the title of this article is a dead give away. But, in a world where messages are constan...",
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Maybe the title of this article is a dead give away. But, in a world where messages are constantly flung each and every direction, it’s comforting to know that digital signage has become a very established form of communication. Digital Signage owns the “catch your eye” factor of marketing while communicating more effectively than any static ad you’ll ever see.
So why does digital signage build trust with customers?
1. It embeds in the mind of the viewer as a good source of information
Take digital menu boards for example. Although it might be one of the simplest forms of communication, it has already established a ‘mental handshake’ with the viewer. It states what the restaurant offers, and the viewer turns that into a course of action and orders a burger. Even digital signage located inside light rail cars become an essential source of information. Stated upcoming stops and the current stops for the people riding the train are vital for shuttling individuals across a city. Again, it establishes that “you’re taken care of,” feeling for the viewer.
Digital Signage building trust on the light rail.
2. Digital Signage fills the gap of a knowledge dependency
You’re lost in the middle of a huge airport, and you’re running late. Suddenly, you see a giant touch screen right next to the escalators! You to find a map of the airport, and you’re off in the right direction. Digital Signage can show people when flight times are, or what is delayed. It can even be helpful in educating people on something they may not have experienced before, like an EF5 Tornado in New York City. Digital Signage can help your customers know what new promotions are happening in a bank branch. The list goes on, and digital signage can be useful in spreading any type of knowledge.
A woman at an interactive kiosk in an airport.
3. It re-affirms your brand image
Sure. The marketing and communications world is obsessed with brand consistency and brand image. But, it makes a huge difference. Digital signage builds trust like a bridge to the viewer and makes an introduction. Whether it’s the first time or the hundredth time, customers can be reassured by consistent messaging in a small area. Familiarity and positive brand experiences build trust. This might be anything from a company lobby to a Nike Store where viewers can interact with the brand in an uplifting way. With technology like that, it’s hard to forget a tactile experience.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"date": "2020-01-24 23:29:38",
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{
"id": "3619",
"kind": "post",
"title": "Effectively scheduled Digital Signage content",
"slug": "effective-scheduled-digital-signage-content",
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"excerpt": "Effectively scheduled Digital Signage content January 24, 2020 Digital Signage Software No Comments Scheduled digital signage content is most effective by being on-time. By ‘on-...",
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Scheduled digital signage content is most effective by being on-time. By ‘on-time’ content, we mean scheduled content such as videos, promotional items, ideas, and images. Nothing is better than having catered content served up to your customers at the perfect time. Ah, sheer bliss. You know your hard work has paid off at this point. Users are engaged, presenters benefit, and your brand image skyrockets.
But how do you get there? Maybe it’s easier than it sounds. Here’s what we’ve learned over time as we’ve scheduled content out.
The location determines the timing.
Where is your screen located? If it’s located in a university hallway, consider displaying information for classes, announcements, or maps at key times during the day. If you want your screen to be useful, make sure that it’s timed to fit a need of your user. Students may need to be able to see upcoming events during break times from classes. New visitors to a hospital might need maps available to look at. Anyone from potential customers, new visitors, or loyal fans, can be your user.
Keep content relevant and up to date.
There’s nothing worse than Christmas banners and events still showing up on a hallway screen in February. Remember to update your content at least once a month. Your users will see the signage as a reliable source of information for this frequency. Plus, they’ll keep coming back to check for events or information that might appeal to them.
Time multiple regions on one screen to match up thematically.
Use this to your advantage! You may have one screen that can play videos, and show promotional information at the same time. You might even have a ticker at the bottom to show additional feeds. Theming each region to match up with one promotion, can create an additional ‘wow’ factor for your viewer.
Content doesn’t need to play for 24 hours a day.
Lastly, we recommend leaving the screen off for an hour or two every night when there aren’t any people around. This helps give the screen a break and prevent content burn-in from damaging the screen. So feel free to turn off the screen for a little while. Your hardware will thank you (and possibly your IT team as well).
Keep scheduled digital signage content relevant for the viewer, practical for the time, and simple for the user.
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"date": "2020-01-24 23:28:13",
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"id": "3615",
"kind": "post",
"title": "Why Aren’t Digital Menu Boards More Widespread?",
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I don’t travel as extensively as I once did, but I’m still blessed to get around our beautiful country, and occasionally outside of it, a few times a year. As a long-time digital signage vet (they say once you start, you can’t stop!) I always notice digital signage andBuilding Map Designs wherever I go.
One question I have is why aren’t there more digital menu boards out there? It has always seemed to be a logical application of digital signage. Beyond the talk of an FDA mandate for nutritional data, digital menus are often billed as an easy way to update menus, add animations of certain content (e.g. steam coming off a hamburger), push specials during certain times, integrate with POS inventories (“stop selling burritos when the tortillas are gone”!), and more.
Despite the myriad of reasons to implement digital menu boards, most restaurants I go to don’t have them. Here are four reasons why I believe digital menus will become more widespread.
1.Decreasing Cost of Hardware (Displays and Players)
Historically, displays have been fairly expensive, which has stymied growth into commercial use. While most Americans have TVs in their living rooms (at least 96.7% according to Nielson), the numbers need to work for businesses to make the leap from paper/poster/dry erase board to digital. As supply chains tighten and demand grows, the price of televisions is dropping. We see this both with retail televisions, and commercial TVs (in various sales, though data isn’t readily available).
Another component of the hardware required to implement digital signage is the “player” – typically a device running a propriety software on Windows, Android or even Linux. These players range anywhere from $35.00 to $1,200.00 – a Linux based Raspberry Pi 3 on the low end (case not included), to a Windows-based unit with Intel processor on the high end (think Windows 10 Pro with Intel i7.
We find that in certain situations a Raspberry Pi is sufficient. These are no-frills devices, that excel at playing HTML5/“web” content. We recommend finding a device in the mid-range that bundles some hardware monitoring software. Bright Sign is a great choice, with hardware costs from $350.00 to $850.00 and built-in device management. The $350.00 HD222 is plenty for digital menu boards. If these prices don’t seem right, Google has also entered the market with their Chrome Box (available from DELL, ASUS, HP, ACER, and others) and SaaS-based device management.
2. Reduced Cost of Software
Software is an aspect of your investment that deserves research and planning. Software is often confused with “content.” But, it is the toolset that you need to do things like load new content, schedule an image or video for a time of day, remotely restart screens, and more.
Feature-rich software for digital signage is most often required when you’re building an interactive kiosk, incorporating wayfinding (plotting location on a building map), integrating with a database, etc. In the case of digital menu boards, displaying static graphics is sufficient for most users. Your options for software are many, and oftentimes free! Doing your research and being familiar with your team’s skillsets will help you here. Even though some software will allow you to, “update menu data from a spreadsheet,” it’s actually easier for your design team to export a new image from Photoshop. While including animations is nice, expect additional hardware requirements and higher costs per unit if you add a lot of video to your digital menu boards.
Even among providers of feature-rich solutions, it’s clear that to compete in the menu board space, their prices need to be lower. Look for a monthly cost of around $30.00 or an upfront cost of $1000.00 max for software. All that said, you should be able to find a free software product that will more than serve your needs for a single digital menu.
3. Better Uptime (Menus Can’t “Go Down!”)
Nothing can be more detrimental to a restaurant’s quality of service than a turned-off screen in place of a menu. We regularly hear from prospects who are fearful when technology is a part of a menu – without a menu, food sales can be affected. But one of the top benefits of the maturing digital signage market has been the increased reliability. You can now be much more confident that a digital menu in your restaurant will be lit and working during all business hours.
One key to assuring our customers of better uptime is redundancy. That is, we use multiple layered technologies so if one layer (the player, let’s say) fails, the screen can fall back on a USB drive. There are various other ways to do this, where a simple guide for the store manager can allow for redundant layers to be used where necessary. This ensures that all of the advantages of digital menus can be leveraged, while the downside of black screens is all but eliminated.
4. Store Owners Realize the Benefits
When it comes to technology, the market majority are late adopters. This has certainly been the case with digital menu boards, where even as the technology grows more affordable, ownership just feels more comfortable with old school methods. This can be changed by getting the word out, providing examples of where the technology can improve food sales or improve the customer experience.
Let’s rehash the benefits. For operations using a hub and spoke system where multiple stores use shared “commissaries” or “depots” for inventory, shortages of certain ingredients can update at the stores immediately. Where nutritional information needs to be listed, or where new menu items are regularly added, the design and alignment of content on the screens can be updated seamlessly. Where videos and animations can be eye-catching and street-facing, menu specials can be highlighted to accelerate sales.
And the bottom line is that, if a static (paper/magnetic/etc.) menu board costs $300.00 to purchase and $600 in labor to deliver, hang, and maintain, then the cost of static versus a digital menu board becomes roughly equivalent. Replacing this static board leads to costs over and above making it digital. One common complaint – energy consumption of televisions – is less of an issue, with modern televisions costing about $10.00 a month to keep on.
NOTE: In this shortlist, I’ve omitted situations where there isn’t enough physical space for screens, or screens simply don’t fit in the environment. Digital menus are a particular fit for QSR environments where customers walk up to the counter and order from a menu (typically behind the cashier).
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"date": "2020-01-24 23:26:44",
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"id": "3612",
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"title": "Content Creation For Digital Signage",
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"excerpt": "Content Creation For Digital Signage January 24, 2020 Digital Signage Software , Services No Comments In the new age of digital signage, content can make or break the experience...",
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In the new age of digital signage, content can make or break the experience you create for your customers. Whether a company invests in cutting edge equipment or not, they may miss the mark…is their content taking full advantage of its capabilities, or did they simply throw their funds at an absurdly expensive digital screen? They would probably under-utilize it anyway… Perhaps the business could better serve and impress its clients with the assistance of a consultant with years of experience and knowledge in digital signage content creation.
Right Content At The Right Time
Once they’ve found the right combination of equipment and a plan to utilize content in an optimal fashion, an expert team will help determine whether this content should change according to a set schedule or not. This is known as Scheduled Digital Signage Content, and the link provided leads one to excellent examples of how a business can use it most effectively.
Digital Signage Training
In order to efficiently use its scheduled content, a company may enlist a portion of its employees to take Digital Signage Training. A wise consultant will help select the best training package and tailor it to a company’s needs. Within a short time, they can create new content for digital maps, video walls, visitor management systems, wayfinding solutions, and much more.
Custom Content Creation
However, the long term strategy of training employees to create and update content may not be optimal for each business. Instead, a consultant may recommend content packages that may offer five to ten customized updates per month. Ideally, one may opt to train employees while they utilize such a package. The company will no longer need to pay the higher cost of these monthly content updates once the trainees learn to take over.
Conclusion
Whether your company needs to select the best combination of digital signage equipment, train its employees to utilize the gear, or invest in a package with immediate custom content, Creating Margin will exceed your expectations.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
It’s amazing how digital signage works to augment our day-to-day reality. Earlier this week, I watched a clip from the NFL Network, where the commentators used an interactive touch screen application to show a March Madness bracket to project the “best future NFL player”. Charles Barkley simply tapped once on the team he liked, and the ‘team’ would move onto round 2 of the predictive competition.
The commentators started with the top eight players ranked in this year’s NFL Draft (April 23rd for those interested in watching). They were making many assumptions about how all of the professional football players would pan out. “How can you project the possible outcome of these strangers’ careers?” I asked myself.
But the show was still fun to watch because of the context – we’re all watching NCAA Basketball’s March Madness play out as well as any year I remember. It’s almost completely unpredictable, and I think that’s what’s so intriguing about it. Really, Yale? Wichita State? It’s always a good show.
Charles Barkley taps through his options.
It was entertainment because of the technology – I can touch the screen to advance a team or individual to the next round. We can all imagine that two talking heads would be less entertaining if not grounded by the “visual aid” of the interactive screen. There’s nothing like an interactive screen as an aid, versus a static graphic.
It’s clear that, even with an occasional blooper by Charles Barkley, touch screen technologies augment our reality and make the great American pastime of watching TV that much more entertaining! Seth Davis takes on the second half of tapping through his guesses on the touch screen soon after.
Technology is amazing. What’s one way that technology has changed your day-to-day? I’d love to hear from you.
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"date": "2020-01-24 23:24:55",
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Digital wayfinding has been one of the most popular developments in digital signage in the last 6 years when we saw a noticeable uptake in customers evaluating solutions based on support for “wayfinding,” in general- driving rapid growth for several digital signage software leaders, including the San Jose-based 22Miles and Montreal-based X2O/Barco.
Leading digital wayfinding signage systems tout the ability to take an image of a map (often enhanced from a basic CAD file to highlight particular areas of a building or campus, with clearly labeled rooms and points-of-interest) and make it interactive, for zooming and such. In many cases, animated paths can be drawn from the “You Are Here” location (the kiosk) to a destination the user has selected from a list.
This type of wayfinding has come to be called “interactive pathfinding”. But it’s not the only type of wayfinding you can use for digital signage. In fact, in certain cases interactive pathfinding may be unnecessary, and end up being under-utilized (the worst possible fate for your technology investment). At Creating Margin, drawing from over 10 years of experience implementing wayfinding systems of all kinds, we have identified different types of digital wayfinding which we’ll explain below.
If you have questions about how different digital wayfinding signage systems might work for your business, send us a note using the contact form below.
Non-Interactive Options
STATIC WAYFINDING – MAP ONLY
Static Wayfinding
Static Wayfinding is helpful if you’re looking to start with the basics. It doesn’t always need to be interactive to help people navigate!
STATIC WAYFINDING – WITH LEGEND
Static Wayfinding with Key
Wayfinding with icons and a key are very helpful for large facilities. Especially airports, hospitals, universities and more.
DYNAMIC BEACON WAYFINDING
Showing an events list, that shows the location of the event on the map, is also a valuable form of wayfinding. This could be great for large corporate offices.
Events List Wayfinding Digital Signage
Interactive Options
INTERACTIVE PATHFINDING
Interactive Wayfinding can be as simple as a tap. If the user tapped the event on the right side, an animated path would appear on the left.
TURN BY TURN DIRECTIONS
Wayfinding Turn Instructions
Even with the animated path, it’s also helpful if wayfinding includes instructions on how to get to the next point. Consider adding steps into your wayfinding.
INTERACTIVE MAP WITH POP-UPS
Ever seen this in the lobby of a hotel? They might have popular things to do listed on a page, and have it open up to a Google Maps page on a large screen for you to look at.
Mobile Wayfinding
GPS “MAPS”
Google Maps UI
Yes, another form of wayfinding is something we use every day; GPS systems! Google Maps, Waze, and i-Maps are all examples of these.
BLUETOOTH ENABLED WAYFINDING
Wayfinding outside on your phone.
With a dynamic wayfinding beacon, users can connect to the beacon using their smartphone. This allows them to navigate from wherever they are, rather than needing to be in front of a kiosk.
ROOM BOOKING APPS
Wayfinding Book a Room App
Finally, dynamic wayfinding can even include apps that help the user book a room for a meeting, all while using Bluetooth.
What’s your favorite type of digital wayfinding? Share with us below on a way you use this for your office, store, or your building. With the digital signage constantly improving, it’s great to hear how wayfinding affects your lifestyle.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"date": "2020-01-24 23:23:59",
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"title": "4 Digital Signage Tips For Happier Users",
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As you embark on your quest for better digital signage and happier end-users, here are a few signage tips we’ve put together to arm you with success.
1. Make it Useful
If you really know your customers, then you’ll know exactly what they need. People often make the mistake of using filler information in place of useful content. Beautiful weather displays and scrolling news feeds are not always useful to the user. Instead, present the user with quality information that will help them from the moment they see it.
2. Make it Comfortable
When people walk up to an interactive display (like a kiosk), it’s important to make sure it caters to every kind of person. Whether it’s a person in a wheelchair, a kid, or an elderly person, each one is just as important. Ensure that each person can comfortably interact with your content, and find what they’re looking for.
Have you ever been to an outdoor mall with a map shown on digital signage? Not only was that useful for lost shoppers, but it was easy to find. There’s nothing worse than hidden signage, or digital signage that’s hard to get to. So if you’ve got the, “when, where, why’s,” all sorted out, then your digital signage should be easy to find and see. Once people know where to find that information, they’ll come back to it again and again.
4. Make it Clear
Any company could own the biggest, and most expensive digital signage screens, and still not make an impact on viewers. But why? Big screens can leave an impression, but if the message isn’t clear and concise, it won’t have a large reach. Be sure the content is easy to read and that interaction steps are clear. Planning strong content with a great message is the first step in making digital signage effective.
Each digital signage solution is unique. These four tips will boost the value of your signage in any situation and make sure that your user is well taken care of!
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"id": "3603",
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"title": "New Year’s Resolutions for Digital Signage Content",
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New Year’s Resolutions for Digital Signage Content
While many in the digital signage content industry are focused on acquiring new customers to buy screens – an ever-shrinking group of those who have managed to avoid the technology (in vain!) – those of us in the content creation niche, are confident that our market will continue to expand. As we ring in the New Year and replace our calendars (isn’t it good to keep some things non-digital?), we’d like to suggest these New Year’s Resolutions for Digital Signage in 2016.
Come to Grips – Your Content Isn’t Getting Any Younger
One fact about content in our connected world is that once it’s put out there, it will be consumed and, as a result, date stamped. Try writing blogs – it’s a beast that must always be fed!
The same is true of videos, graphics, case studies, white papers. Once the content is released, we must move on to creating the next iteration of it. In short, content gets old – and fast. Digital signage content falls within that same realm.
Thus, as more companies add digital signage to their businesses, they start a timer for when new content will need to be developed. In our experience, this tends to be two to three years. While this isn’t new news to the sector, it should serve as a reminder that the budget should be set aside for content specifically. Then, hardware and software can remain fresh and add value through new content development.
Update Digital Signage by Updating your Website
In our work creating and optimizing digital signage content, we have often used our customers’ websites to guide the design conversation. A new trend has risen, where the same content can be sent to a website and to digital signage. Customers like to base designs for screens off of brand guidelines, and existing content. This works hand-in-hand with digital signage content.
Companies have realized that IT teams don’t update digital signage. Even though the company website content benefits, the digital signage content doesn’t. Instead, consolidate those internal content resources, and let one upload to the webserver update both digital signage and the website. With many customers opting for cloud-based digital signage systems, this is even easier to accomplish.
One caveat is that websites and signage tend to require different resolutions and file types for digital signage content. When considering parallel updates to websites and digital signage, make sure to do your homework. Consult with a company familiar with both digital signage systems and web development.
Don’t Go Interactive Unless You’re Replacing Somebody
This subtitle sounds a little extreme. The job market these days don’t appreciate it either! But, unless a digital sign is providing information that an employee could state, it won’t be used. People prefer personal contact when they need help. As a general rule, don’t implement an interactive screen unless you’re planning on having it significantly supplement a person on your staff.
Do your Front Desk staff spend a lot of time printing boarding passes for guests? Are people constantly asking how to get to their event space? Are you paying someone to throw away printed menus when you could make them digital and update them as often as you want? I offer these examples because they are a few of the applications of digital signage that tend to bethe most valuable to users.
But, if you expect visitors to swipe their way through headline news on a 55-inch screen while reading detailed articles as people look on, we suggest re-evaluating your use case. Weather conditions and scrolling text messages are also funny. Catching the eye of a passerby is one thing, but these two overused digital signage content types rarely provide value to customers. Even if the information is regularly updated, the value will quickly grow fade. As with any technology, the driving force should be to improve customer service while containing costs. This is a fine balancing act indeed, but one that can ensure the success of your digital signage.
We see many examples of unused digital signage, with interactive kiosks at the top. Remember in Home Alone, when Kevin McCallister tells the story about the roller skates he never took out of the box? Don’t be “that guy” with digital signage that your customers don’t even need to use!
Let Your Desired Digital Signage Content Decrease the Cost of Software and Hardware
We’ve seen a lot of customers purchase software and hardware that is overkill for what they plan on doing with it. In a dream world, you would constantly update content, and screen functionality. But we find that few customers have the resources and/or focus to accomplish this.
Spend a little extra time finding a solution that provides functionality for what you want 90% of the time. You’ll end up saving a lot more than 10% on the software and hardware of your investment. Tools with all the bells and whistles can cost upwards of $2,000 for software (or $50/month hosted). Interactive hardware is just as much. Less expensive options provide software for free, a player at less than $500, and a non-interactive screen for less than $1,000. Don’t let the cost of digital signage scare you. Instead, determine how your content functions, and find software and hardware that can affordably make that happen.
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"date": "2020-01-24 23:21:58",
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"title": "How Digital Signage Content Is Broken – And How Affordable Managed Services Can Fix It",
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How Digital Signage Content Is Broken – And How Affordable Managed Services Can Fix It
Digital signage, increasingly prevalent across industries, is now used in a variety of applications, among others, to communicate with employees, market wares to shoppers, track warehouse safety metrics, guide visitors through hotels and public places, and post-meeting room reservations. Digital signage is everywhere and growing.
When called in to optimize existing digital signage networks, we have found that eight out of ten digital signage installations have fallen short of their original vision for development. That may not mean that 80% of digital signage customers are unhappy, because for some end users, if “the screens are working,” they feel their system is working. But that doesn’t mean their digital signage installation is operating as planned or offering a return on investment.
While working with a leading digital signage software firm, we observed that great attention was paid to ensure that the software, hardware, and installation were executed to perfection, but curiously, there was no discussion about how to ensure that the installation would be running effective content for their Conference Room Signs and Meeting Room Digital Signage.
“…BROKEN CONTENT IS THE EVENTUAL PRODUCT OF ONE-OFF GIMMICKY PROJECTS, OVERLY COMPLEX SOFTWARE TOOLS (OFTEN SOLD AS “EASY TO USE”), ADVERTISING AGENCIES UNFAMILIAR WITH THE MEDIUM, OR THE NEXT SHINY THING IN TECHNOLOGY DRAWING AWAY ATTENTION.”
Regardless of the reason, broken content is the eventual product of one-off gimmicky projects, overly complex software tools (often sold as “easy to use”), advertising agencies unfamiliar with the medium, or the next shiny thing in technology drawing away attention.
Gimmicky messages, images, or tech experiences are often “broken” after the first couple of uses. Take for example a software firm that has created a touch screen game where the user gets points for swiping at French Fries as they flowed across the 55-inch interactive screen. Most of us would try this game once- if it was free. But digital signage isn’t a free download from the Apple Store! Digital signage requires purchasing all the hardware, software, and funding content development. Because of its narrow scope, this particular fries game wasn’t a successful pilot, and there wasn’t much we could do for the developer.
Overly complex software products appear attractive until the realization that updates aren’t built-in and may not be possible if the in-house team lacks the necessary technical knowledge and creative ability to deliver regular content updates.
Digital and creative agencies may be a great resource for those who can afford them, but traditional ad agencies unfamiliar with producing content for digital signage tend to complicate the development process and can be costly, assuming they are not “learning” at your expense.
Unlike mobile app standards, the digital signage industry, in general, has not collected data to quantify the return on investment. In part, that is due to the fact that there are so many variables including venue, interior or exterior location, dwell time and audio applicability. That’s why the best practices for digital signage user interface (UI) design are often based on a composite of customer experiences.
And, designers who are new to the industry are at best-making assumptions about what looks good or functions well on a screen that is many times the size of a smartphone or tablet. All of which suggests the need for an affordable managed service that takes the burden of updating digital signage of the customer’s shoulders. End users who engage a Managed Services Provider (MSP) monthly instead of hiring an untrained full-time employee, have a flexible resource who is:
Expert in the software of choice,
Familiar with what works for digital signage in a particular setting, and
Able to apply lessons from other customers in real-time.
With an MSP, customers – from Mom & Pop shops to the major technology group downtown – can afford effective digital signage, which makes budget less of a barrier to entry. Important because digital signage can be a very valuable tool for businesses and an important part of an A/V integrator’s offering.
Creating Margin is a member of the Digital Signage Federation, the only independent, not-for-profit trade organization serving the digital signage industry. The DSF supports and promotes the common business interests of worldwide digital signage, interactive technologies, and digital out-of-home network industries.
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"date": "2020-01-24 23:19:13",
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"title": "Five traits of a Digital Signage consultant",
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"excerpt": "Five traits of a Digital Signage consultant January 24, 2020 Services No Comments Do a quick search for ‘Employee Communications Consulting’ on LinkedIn and you’ll find people w...",
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Do a quick search for ‘Employee Communications Consulting’ on LinkedIn and you’ll find people with degrees from Hooters to Harvard. “Oh, you’re a ‘chest’ consultant? I see…” Well, I suppose there might be an opportunity there.
So when I suggest that consulting might be helpful to customers exploring new digital signage applications, or expanding their existing network, I do so with a hearty nod to those skeptics who didn’t even open this article. Here at Creating Margin, we think implementing digital signage warrants an investment in Employee Communications Consulting to determine how that implementation will work.
Here are five traits to look for in any consultant for digital signage customers.
An Employment History In Digital Signage
An expert in any field should have first-hand knowledge of the digital signage landscape. While the age of the digital signage industry (perhaps more than 15 years) may give the impression that it is mature, in fact, the landscape is very pre-consolidation. Indeed, while revenues are at all-time highs and growing as the world economy improves, there are few industry standards in place to establish terminology, common do’s and don’ts, as well as consolidate to the true industry leaders. While some entities offer industry certifications (consider www.DSEG.com, which offers a valuable primer and expert courses), rarely can one replace the knowledge acquired from implementing a solution from conception to installation.
With these first-hand insights, your consultant will be better able to steer you in a particular, reasoned direction based on successes and failures of past implementations. In a variation of Wayne Gretzky’s famous quote “I skate to where the puck is going to be, not where it has been,” Robert Koolen of Koolen & Associates advises that “in order to skate to where the puck is going, you still need to understand where it has been.”
Deep Technical Knowledge Of Solutions
A non-technical consultant in digital signage may be nothing more than a grizzled sales veteran with a sack of industry catchphrases. While strategic or managerial guidance is no doubt helpful to many organizations, to me management consulting rings too much of McKinsey and Company, and too little of “let’s get this piece of glass displaying the right content.”
At the end of the day, implementing a successful digital signage network requires some very specific technical input, well-defined requirements (a business problem to solve, let’s say), and a steady, confident hand in execution.
An Independent Outlook On Hardware And Software Options
Perhaps finding an unbiased consultant is intuitive to some, but many digital signage customers rely on insights from persons with a financial interest in selling a particular hardware or software product. Instead, look for an expert who is deeply familiar with all elements of a digital signage solution (from pricing to support functionality), and lean on their recommendations.
Put it this way, if you ask that CUTCO knife salesman at your door about the best way to prepare your favorite meal, do you think he’ll recommend using anything from competing WUSTHOF? No, you can be sure that all the components of that meal will be sliced, diced, and cooked with CUTCO tools. Not surprising; that salesman may never have used anything else!
The reality in this fragmented world of digital signage is that each product or service provider excels in a particular niche. Even the best software providers may lack competencies in their order fulfillment processes. What we’re suggesting is a sort of best-of-breed selection process, and to ensure that these pieces are compatible you’ll again need to look to your consultant. To be clear, we’re not suggesting that you should use 5 different software platforms to meet your requirements, that is impractical. Even so, you’ll be better off finding someone with knowledge of those 5 platforms, and no commission incentive, to speak with about your project.
A Broad Network In The Field
We’ve agreed that buying recommendations without rollout is like throwing coins into the ocean thinking it’s a wishing well – your execution will start and end a bit off target. One of the most important traits of a reputable digital signage consultant is a broad network of associates – spread out both in expertise and in a geographic area- around the world.
Once ideas have been wire framed and networks have been diagrammed, the rubber has to meet the road with a network of A/V installers to realize the vision and get the hardware mounted and displaying content. Your consultant should be connected enough to offer specific names of companies that can play a part in the rollout in each region. Mike Shanley of Denver-based KonektId(pronounced “connected”) says that “in our global economy where even the smallest villages can be accessed remotely through the internet, the core of the international business is still based on strong personal relationships.” Shanley continues that “you can learn about a new market through Google, but it is not a replacement for established local relationships.”
A Global Outlook And Background
It goes without saying that the world is shrinking, that social networks and company cultures cross borders, and that languages may be the last frontier of truly global enterprises. But there will always be peculiarities in our “cultural norms” and different contributions from team members based on background and origin.
In their book “Building Cross-Cultural Competence”, Hampden-Turner and Trompenaars speak to the difficulty of delegating work across different in-country teams. Figuring out who is best positioned to succeed in a given assignment (whether short or long term, local or foreign) is a subjective measurement.
Each team member’s contribution must be evaluated from experience. A global view of cultural strengths can move us in the right direction in this analysis. Take the Dutch speed skating team in the Sochi Olympics for example – clearly, they have the special sauce when it comes to their sport. Do the Dutch have particular strengths in content creation or a unique software offering? For that, you’ll have to ask a digital signage consultant!
Lean on a consultant with these traits, and you’ll find digital signage to be an integral part of your IT and communications systems.
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Explaining technical topics can be tricky, especially when your audience is not technically inclined. But at some point, every technology company will need to train non-tech people on complex tools or processes. We hope that the following recommendations will help you engage team members who are unfamiliar with, or even averse to, technical subject matter.
Audience Awareness
As with any presentation, knowing your audience is critical to technical training. Making false assumptions about your listeners or addressing them at an inappropriate technical level can have devastating effects. You can leave your audience not only just as uninformed as before but also soured on the notion of learning the topic in the future.
Knowing to whom you are speaking is a nuanced process. Typically your listeners will have a wide range of technical aptitude, and it is the presenter’s job to find the “sweet spot” for the training. Ideal evaluation of your training would consist of majority audience satisfaction, with a few edge cases faulting you for being either too technical or not technical enough.
Covering The Right Material
Having a good feel for your audience will help you select the scope of material to be covered. Determining what to cover and what not is key, because it helps you deliver the material effectively. Too broad of a scope can be overwhelming and convoluted, while too narrow of scope may bore the audience due to lack of substance.
For longer training segments, you must be prepared to change directions and add or delete material based on progress. If your audience requires more attention to basics, you may consider cutting out a more advanced topic. Conversely, you should have supplemental material ready to be added if your listeners grasp the initial concepts rapidly.
The K.I.S.S. Method (“Keep It Simple, Stupid!”)
One of the most important skills of a trainer or presenter is simplifying complex material. You may be inclined to show off your thorough knowledge of a topic, but instead, try asking yourself if each component you cover will help the listener do something useful. If not, you are better off saving it for another time. Use your experience to stage the complexity of your curriculum appropriately.
A great way to keep a topic simple is to summarize or give a shortened version of it by focusing on its main points. In many cases, your audience will not benefit from knowing every detail, unless the topic is a specific tool or procedure. It is your job as a trainer to find the 20% of material that will help your trainees get familiar with 80% of the topic. This allows your audience to give extra attention to the most important information while not getting lost in the details.
Attitude Vs. Aptitude
Half the battle in teaching a technical topic is the presenter’s demeanor. Your audience is not stupid, but they may not have any prerequisite skill set or knowledge for the topic you are teaching. Moreover, you cannot expect them to have the same level of interest that you do. It is important to remember that you are the expert in this particular topic, but also that your audience likely knows more than you about a number of other topics. Respect your listeners and be attentive to their questions, comments, and concerns.
Be enthusiastic and authentic. Your excitement for the material will be inspirational and, eventually, contagious. Put your interest in a topic on display, and you will find it that much easier to captivate your audience. How you present yourself should be exactly who you are. Be grateful for the opportunity to speak before your audience, and have a good time with it. A dull learning environment reduces productivity –– you will get better results by making the material fun and having a sense of humor.
Training Is A Team Effort
Audience participation is generally a good thing and should be encouraged. Technical knowledge is more likely to be retained by an actively engaged listener. A great way to increase participation is by asking for questions at each stopping point. Instead of “Are there any questions?”, try asking in an open-ended way, such as “What questions do you all have?” This phrasing tells the audience that you expect questions, and you should be prepared to wait until the first one is posed. Don’t be afraid to take the presentation from a lecture to more of a conversation, as long as you can stay on-topic. People learn in different ways, and group discussions can be a great addition to your training.
We hope this post helps provide some guidance for your next technical training session. Additionally, we would love to hear other tips and tricks you have used that are not mentioned here. Now … What questions do you all have?
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"date": "2020-01-24 23:15:59",
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"title": "Creating Margin: The story behind the name",
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"excerpt": "Creating Margin: The story behind the name January 24, 2020 Services No Comments Papenburg, Germany For about a week in the winter of 2013, I was in Papenburg, Germany for busin...",
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For about a week in the winter of 2013, I was in Papenburg, Germany for business. I was visiting the Meyer Werft shipyards, where hardworking Germans craft the colossal passenger ships for Norwegian Cruise Lines (NCL). They really pack the technology into those ships, and I was there representing a software company that had a product to power digital signage. I remember that this ship had over 40 digital signage screens spread across its 14 decks, and we spent a couple of days shuffling and reshuffling Mac Minis.
Flying Down From Manchester, UK
I had been living in Manchester, UK for about 8 months and was called in on short notice to help get the digital signage in order before the unveiling of the latest NCL ship. The move to Manchester had been a challenging move for me, all the more so because of the weather. Like Manchester on most days, I remember Papenburg being overcast most of the week, and there was snow on the ground. During an evening that week – probably while drinking a Warsteiner beer at Papenburg’s Jameson’s Pub (funny how even the Germans have imported Irish pubs) – I read a blog post by Michael Hyatt, one of my favorite leadership and management writers. The post was titled “How to Create More Margin in Your Life”, and after reading it, I remember really committing myself to the concept. The name and the mantra of “creating margin” stuck with me.
At the Meyer Werft Shipyard
Starting A Company
Less than a year later- in January 2014- I was back in sunny Denver and starting a company. We would specialize in Digital Signage services and in particular two under-served areas – content creation and managed services. I hadn’t lost sight of my overall career and life goal, and so I decided to name the company “Creating Margin”. I’m thankful for the opportunity to continue to grow this company, while always remembering the spirit of the commitment – to search out and specialize in areas of our industry that customers can’t seem to find help with and to make time for what matters most both personally and professionally, for myself, my family, and my team.
Thanks for visiting! All the best- Matt Krebs, Founder
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"id": "3589",
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"title": "New video content on the way!",
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"excerpt": "New video content on the way! January 24, 2020 Uncategorized No Comments One of our recent initiatives has been more regular video content updates across our website and social...",
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One of our recent initiatives has been more regular video content updates across our website and social media pages. I am happy to report that we are making great progress in this area! In addition to updates and tweaks to the website, we’ll be publishing new videos to explain the services we provide. Additionally, customer case studies will be added, and we’re discussing the idea of making pre-canned training webinars available through our Portfolio.
What Is The Vision?
Importantly, our vision is to offer a glimpse into the personal touch that we provide to our customers. Video allows for clear and personal communication, and we look forward to expanding our use of it. So, make sure to continue to follow these exciting updates. We look forward to receiving any feedback you might have!
All the best, Matt Krebs, Founder of Creating Margin
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Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"id": "3583",
"kind": "post",
"title": "What is the difference between a Digital Signage assessment and an audit?",
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"excerpt": "What is the difference between a Digital Signage assessment and an audit? January 24, 2020 Uncategorized No Comments Creating Margin provides Digital Signage Needs Assessment an...",
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What is the difference between a Digital Signage assessment and an audit?
Creating Margin provides Digital Signage Needs Assessment and Audit Services. No, this isn’t a post about the IRS. The word “audit” may drive fear into our heart, the last thing anyone wants to see in their mailbox is the foreboding letter AUDIT!
Luckily, our audits are much more positive and helpful!
So What’s The Difference?
Digital Signage Needs Assessments and Audits are two vital parts of the services that Creating Margin provides to our customers. In this article, we will discuss the similarities and differences between the two engagements. After reading this article you’ll be able to anticipate which one fits your company, and some of the ways that Creating Margin excels at each task.
Needs Assessment
Needs Assessments are typically a presales task. Most times, we are just getting to know a customer and are learning more about their environment. We also evaluate their anticipated use of a particular technology and any acute pain points that we may be able to solve with the customization of that technology. During a Needs Assessment, Creating Margin excels at providing input from an unbiased perspective. Our approach helps end-users feel more comfortable moving forward with a particular technology during the consultation.
For certain projects, a Needs Assessment may call for a Statement of Work (SOW) to be drafted. This clearly aligns the vision for the project and the specific services to be provided. Included in the SOW may be an estimated cost for services. Read more about our approach to implementing software and creating content.
AUDIT
Digital Signage Audits are conducted after implementing the software solution, and often times after it has been installed for several years. We find that after years of running digital signage networks, companies can benefit from an audit of how the solution is working.
Creating Margin takes a thorough approach to these audits, with a 30-Point checklist ensuring that all aspects of the wiring, hardware, software, network, and content are all working and professional in appearance. Creating Margin is also different in that we can provide services after completion of the audit to rectify any issues that have been noted during the process.
We have discussed where Needs Assessments and Audits are useful to Digital Signage end users. Creating Margin provides unique value for both types of engagements due to our focus on content and our technical knowledge and experience in the industry. Do you see a fit for these services for your organization? Contact us now!
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"date": "2020-01-24 22:46:30",
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"id": "3579",
"kind": "post",
"title": "How can Creating Margin help you with your Content Creation?",
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"excerpt": "How can Creating Margin help you with your Content Creation? January 24, 2020 Uncategorized No Comments Content creation is a critical component of the implementation and mainte...",
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How can Creating Margin help you with your Content Creation?
Content creation is a critical component of the implementation and maintenance of any digital signage network. As that first sentence suggests, it’s not a one-time requirement at kick-off, but an ongoing responsibility in order to ensure that a company’s investment in digital signage pays off.
At Creating Margin we regularly work with companies on all points of the spectrum – networks that are floundering and need a ground-up content creation project, all the way to networks that are in good shape, in need of some tweaking of the content update process. Many healthy digital signage networks can still benefit from a Digital Signage Audit, which Creating Margin can perform in addition (and often prior) to our content creation services. Learn more about our Digital Signage Audit services here.
Let’s consider our approach to content creation for a network that needs a restart. Creating Margin always begins with a needs assessment to be as specific as possible about where a network is succeeding and where it’s failing. While each project is different, a Needs Assessment is normally accomplished through a series of conversations to define a strategic vision for the digital signage investment.
The next step is to plan phased updates according to reasonable delivery times and budgetary constraints. For example, does the client require 6 or 10 content updates each month, and can they afford them? In our experience, digital signage projects are iterative and take time, and customers prefer payments based on delivery, so planning phases of the project are natural.
Now resources can be assigned and the work of creating content commences. During the creative kickoff call, we discover the customer’s brand identity and their creative vision; if these factors are still foggy, we make sure to document this clearly and lend our experience to sharpen the vision. From here we create User Interface (UI) wireframes to plan the method of interactivity, the layers of interactivity, and to facilitate a discussion of the User Experience (UX). Digital signage is influenced by web and mobile UI/UX design, and the CM team often draws from our experience in those projects.
As the engagement evolves from wireframes to creative design, to mockups and then development, we engage the customer team early and often. We have seen that delays can occur when decision-makers are late in getting involved, because new input may alter the creative direction. As a result, we encourage all decision-makers to be involved as early as possible in the engagement.
Hand Drawn Wireframe
The development of the working applications can begin once sign off on the design is received. Having agreed on the placement of buttons, the look, and feel of the template, we can break down the pieces and build in transitions, triggers, timings, and more. This is where our experience shines again, as we specialize in digital signage.
For example, have you considered that the majority of users of digital signage are right-handed? Statistics show that 90 percent of the greater population is right-handed, so we factor that into our work with digital signage. Not a problem that you’d normally think about with mobile or web applications, but on large format screens for digital signage, where you place interactive buttons and triggered content can have a huge impact on usability.
Or have you considered ADA accessibility of your digital signage for those in wheelchairs, or with color blindness? We understand these concerns and always factor them into our design concepts and working applications. You’d be surprised how many end-users we speak with who have visual content and even hardware not created to accessibility standards. Failing to meet accessibility standards can expose companies to legal liability and we encourage all of our customers to take these standards seriously.
After completing the working build of an application, we give end users an opportunity to observe, interact with, and otherwise test (QA) the solution. We ask for the end user team to write a list of changes they’d like to see, along with any bugs they have found (unlikely, as we have QA’d the solution ourselves before passing it along). This process may repeat one more time before we implement the software and content solution along with any hardware that may be involved. As discussed, we partner with A/V Integrator partners nationwide. While this may be our first time to mention them in this article, we involve our integrator partners as often as possible during projects to prepare them for what to expect on-site and to be very familiar with the hardware solution that we’ll jointly put into place.
Project completion allows Creating Margin to transition our involvement to ongoing Managed Services, where we provide a bucket of hours on a monthly basis to help in a variety of ways. Continued training at the customer’s pace, help riding out staff turnover, tier 1 and 2 support, and support for content updates are a few of the benefits included in Creating Margin’s Managed Services. Read and learn more about our Managed Services.
In this extensive article, we have walked you through the steps that we take to ensure a satisfactory experience for each and every one of our customers. “It sounds pretty standard” you might say. What really differentiates our services? It is our depth of experience in this industry, our focus on digital signage, and our ability to communicate throughout the process in order to mitigate problems that can all too easily arise in these types of projects.
Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.
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"date": "2020-01-24 22:32:27",
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"kind": "post",
"title": "Can your business benefit from Digital Signage Audits ... even if another company has installed it?",
"slug": "business-benefit-from-digital-signage",
"path": "/business-benefit-from-digital-signage",
"link": "/business-benefit-from-digital-signage",
"excerpt": "Can your business benefit from Digital Signage Audits … even if another company has installed it? January 23, 2020 Uncategorized No Comments Dave Haynes at Sixteen: Nine shows h...",
"html": "
Can your business benefit from Digital Signage Audits … even if another company has installed it?
Dave Haynes at Sixteen: Nineshows how platform-agnostic digital signage providers can conduct audits for businesses that seek to optimize their performance, compliance, engagement, and ROI.
Let’s say your firm invested in 1 video wall and 3 wayfinding kiosks in the atrium a year ago. They work well…right? But part of you wonders if they should change next year…new content, new placement, or anything that could better serve your clients and coworkers.
So you call the digital signage provider, and it turns out they are understaffed, or they cannot/will not send anybody to take a look. Or maybe you understand A/V and set it up yourself, but realize that it would help to have some experts give you the lowdown.
Video Wall by Creating Margin
Now, what changes should you consider? A platform-agnostic provider may ensure network performance using routine compliance checks, site surveys or post-installation hardware tests, key network component configuration – and any repair or troubleshooting you may need. Not to mention any critique of the content and written copy on display so your company can increase ROI and workplace safety/efficiency…each company has different needs and different methods of using their digital signage.
For example, we at Creating Margin are longtime partners with BrightSignoffering training, products, and services in addition to whatever audits you may need. While you may or may not use them already, it could benefit you to make the switch to some of their players if your current products do not properly suit your needs.
It also helps that we create any type of content that you can imagine on a digital sign. With a full team of content creators we offerVideo Production, graphic design, map design, UI/UX storyboarding and design, and over 15 years of experience in the digital signage industry we have the ability to take your digital signage content to the next level.
Interested? Creating Margin offers its own platform-agnostic digital signage audits lead by our expert team. Visit our digital signage audit page or call us today at 844-273-8464.
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